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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. Since entering the market, Parachute has raised over $47 million in venture capital. This is where Parachute comes into play.

Marketing 244
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Ulta Beauty Names New CEO as Dave Kimbell Retires

Retail TouchPoints

Kimbell became CEO of Ulta Beauty in 2021 after serving in executive roles with the company since 2014. Steelman was named President and COO in 2023 after serving in a variety of executive roles with the company since 2014. She has been pivotal in developing and executing the companys strategies to deliver profitable growth.

Marketing 279
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New Activist Investor Pushes Macy’s to ‘Look to Dillard’s’ for Better Path Forward

Retail TouchPoints

In our opinion, Macys board should create a separate real estate subsidiary to collect market rents from Macys retail operations and pursue other asset sale and redevelopment opportunities. Since fiscal year 2014, Macys has spent $9.7 However, we are concerned with Macys large capital expenditure programs.

Returns 297
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California Increases Penalties for Retail Theft with a Focus on Repeat Offenders

Retail TouchPoints

In addition to increasing the penalties and mandating treatment for some drug-related crimes, the measure also reverses some of the leniency introduced in 2014’s Proposition 47 , which, for example, made the shoplifting of items worth $950 or less a misdemeanor instead of a felony. of voters approving the measure.

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How Mosaic Brands’ rapid expansion led to its devastating collapse

Inside Retail

Alceon and the investors it brought to the table for the 2014 acquisition of a struggling Noni B might well blame the current situation on flat retail conditions or the Covid pandemic, but the real problems were within the company rather than external. million loss in 2014. million, but Noni B’s best days were behind it.

Fashion 147
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Sephora’s MD on why brand agnosticism is the beauty retailers greatest strength

Inside Retail

Australia is one of the most attractive markets for both emerging and established brands, including LVMH heavy-weight Sephora. The worlds leading prestige beauty retailer has been trying to win over the Australian beauty customer since it opened its first store down under in December 2014.

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Francesca’s blueprint for success: From childhood hobby to global brand

Inside Retail

It began with handmade beaded bracelets at Salamanca Market. A brand strengthened by markets, not algorithms The sisters entrepreneurial roots are refreshingly unpretentious. In 2014, we discovered that selling jewellery alone wasn’t enough, said Hanna. market stall to a flagship store offering soldering on the spot.