Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 282

Marketing Advertising Consumer Marketing Spend 282

Inside Retail

MARCH 27, 2023

Things are looking up Han noted that the company’s growth has been helped by the return of travel after borders were reopened, and also by brands investing in their omni channel offerings and optimising their marketing spending. billion by 2026 from just US$481 million in 2022.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Retail TouchPoints

DECEMBER 31, 2021

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 320

Marketing Marketing Spend Brand Management Consumer 320

Indigo 9 Digital

NOVEMBER 16, 2023

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. They’ve [Warby Parker has] been around for a while, and they’ve been very good at marketing themselves,” said Kodali. of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98

Inside Retail

JULY 21, 2021

It’s time for marketers to change tack. To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. There is no proposition like ours in the market,” explains Wilson.

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130