Remove 2014 Remove Marketing Remove Marketing Spend Remove Returns
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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

Things are looking up Han noted that the company’s growth has been helped by the return of travel after borders were reopened, and also by brands investing in their omni channel offerings and optimising their marketing spending. billion by 2026 from just US$481 million in 2022.

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How to win over the modern savvy shopper

Inside Retail

It’s time for marketers to change tack. To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. There is no proposition like ours in the market,” explains Wilson.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. of revenue.