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How Aloha Collection is expanding through collabs and bricks-and-mortar

Inside Retail

IR : How has the industry changed since Aloha Collection first launched in 2014? HA: When we launched in 2014, direct-to-consumer brands were on the rise, and digital was the obvious place to start. We had to figure out a lot on our own, every production hiccup, every shipping mistake, every growth curve. HA: Ask more questions.

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The Future of AR-Enabled 3D Scanning in Fashion Retail

Retail TouchPoints

For ecommerce retailers — particularly those in the fashion sector — this represents a massive opportunity to heighten sales, lower returns and offer customers a new way to shop online. The Problem With Fashion Etail. Fashion comprises the largest segment of ecommerce retail, with a market size of over $500 billion in 2019.

Fashion 234
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The Global Reach and Sustainable Impact of Green RFID Technology

Retail TouchPoints

Especially in this era of fast fashion, most retail products are produced overseas and shipped thousands of miles to their destination. The airplanes, ships and trucks used to transport these materials consume significant amounts of fossil fuels, which are tremendously bad for the environment.

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Pushing the envelope: Memobottle to expand beyond water bottles

Inside Retail

Memobottle makes rectangular plastic and steel water bottles in the same dimensions as A5, A6 and A7 pieces of paper and ships to over 100 countries. In 2014, the brand crowdfunded its initial concept on Kickstarter, in which consumers essentially fund a product’s creation, and get a product out of it at the end.

Fashion 246
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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

2014 is when we launched our #AerieReal movement, and since then we’re always looking for partners that help amplify our story and share the vision. Some Gen Z consumers are bringing these two realities together by being thriftier and more creative with their purchase decisions and, specifically, their fashion choices.

Consumer 328
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As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day

Retail TouchPoints

In 2014, he launched the online bridal brand Azazie , which has experienced massive growth every year since, including during the pandemic, and now sells around 5,000 dresses every day — all without showrooms, snooty salespeople or stick-thin mannequins. Here are the five principles they’re using to accomplish this.

Fashion 287
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

When Parade launched in 2019, legacy intimates brand Victoria’s Secret had just taken a major reputational hit, following years of criticism over its lack of size, race, and gender inclusivity, both in its merchandise and marketing campaigns, such as the Victoria’s Secret Fashion Show.

Apparel 246