2014 Consumer Management Retail Trends 
Indigo 9 Digital
NOVEMBER 16, 2023
By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.
Indigo 9 Digital
FEBRUARY 6, 2023
Dollar stores continue to be one of the fastest growing segments in retail. With low prices dollar stores are even bringing in higher income consumers. "[W]e Raising prices not only allowed Dollar Tree to manage rising costs but it also allowed Dollar Tree to sell a broader range of merchandise, luring in new customers.
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Indigo 9 Digital
JANUARY 12, 2023
Hedge fund manager Edward Lampert, who is also Sears’ former Chairman and CEO and largest shareholder, purchased the company in bankruptcy proceedings for only $5.2 He foresaw that America’s growing railway infrastructure could be used as a way to send goods to consumers in rural communities that lived far away from stores.
Indigo 9 Digital
MARCH 31, 2023
When Nordstrom was planning its entry into Canada right round the time these luxury online retailers were getting started Nordstrom may have been unaware of these competitors or it may have underestimated how many consumers would flock to these sites. More brands are selling direct to consumer. Do you like this content?
Indigo 9 Digital
FEBRUARY 28, 2023
It was easy for Forever 21 to capture the hearts and minds of young consumers looking for trendy apparel. Although clothing is a department store staple retailers like Sears or specialty retailers like Gap couldn’t keep up with a more nimble fast fashion retailer like Forever 21. Do you like this content?
Indigo 9 Digital
MAY 30, 2022
Even with online shopping, beauty is still a category that consumers like to purchase in-store as it is easier to see if products match which was especially important for the first product launched under Fenty Beauty, which was foundation. The bigger question is how did Rihanna manage to disrupt when others failed to barely innovate?
Indigo 9 Digital
JULY 21, 2023
By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. Just ask mattress retailer Casper.
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