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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Harvey Norman bets big on AI as smart home tech reshapes consumer demand

Inside Retail

While retailers have had their heads down trying to decipher which Generative AI technology will increase operational efficiency, it has become apparent that consumers, too, have an appetite for AI. Since the launch of Alexa in 2014 consumers have warmed up to the idea of interacting with smart appliances.

Consumer 130
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Sephora’s MD on why brand agnosticism is the beauty retailers greatest strength

Inside Retail

The consumers in Australia are very savvy, Jenny Cheah, Sephoras MD of South East Asia, Oceania and India, told Inside Retail. The worlds leading prestige beauty retailer has been trying to win over the Australian beauty customer since it opened its first store down under in December 2014.

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A world of payments in your hand

Inside Retail

Over the past decade, smartphones have become the centrepiece of a global transformation of consumer payments, including in Australia and New Zealand. According to Worldpays 2025 Global Payments Report , only 19 per cent of global e-commerce transaction value in 2014 was conducted via mobile. You have them all in your digital wallet.

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How Axel Arigato designs its stores to be like art galleries and raves

Inside Retail

Starting with a single sneaker launch in 2014, the brand has expanded into other retail categories, including outerwear, streetwear and accessories to become a lifestyle brand for all ages — from children barely old enough to pronounce the name of the business to veteran fashion consumers. AJ: It’s been incredible.

Wholesale 130
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Behind Documents’ path to luxury fragrance leadership in China

Inside Retail

Armed with fresh knowledge of the beauty industry, he quit the role in 2014 and created his first business, a tiny design agency that created floral designs for corporate clients, specialising in events and gifts. So, in that case, Documents…is not a big consumer brand in China.

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Francesca’s blueprint for success: From childhood hobby to global brand

Inside Retail

But what makes Francesca more than just another direct-to-consumer brand is its multilayered approach to growth. In 2014, we discovered that selling jewellery alone wasn’t enough, said Hanna. So we solved that problem. Since launching our drag-and-drop component, our basket size has probably increased to $400, said Hanna Vasicek.