2013, Advertising and Consumer - Experience Retail Today

Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.

Fashion

Fashion Apparel Advertising Supermarket

Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

Hunton Andrews Kurth

MAY 12, 2022

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods.

Advertising

Advertising Fashion Consumer Shopping

Experience Retail Today

Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Registers of the Lost Ark Bag Appeal: Cult Gaia’s Unsuccessful Trade Dress Application

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