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How Retail Loyalty Programs Hook Gen Z: A Marketing Strategy That All Students Need to Learn

365 Retail

Loyalty programs have been a mainstay of retail customer retention for decades, but their effect has never been as deep as it is with Gen Z consumers. The Psychology of Gen Z’s Brand Loyalty Gen Z consumers have come of age in an era in which choices abound, and loyalty to a brand is hard to find.

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[Infographic] Don’t Miss the Back-to-School Sales Bus: The 6 Latest Retail Tips

Wiser

It’s that time of the year again, back-to-school sales are ramping up, and this back-to-school season consumer spending is the highest forecasted since 2012! So don’t be late, because you don’t want to miss the second biggest spending holiday of the year.

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On Fire: Where Consumers are Buying Today’s Most Popular Smoking Products

Rangeme

and is often a driver for consumers to visit a store —especially in the convenience channel. in the four weeks ending May 15, 2022, in all multi-unit retailers. Convenience stores are also a top location for CBD purchases, with 29% of consumers making purchases there and a quarter of people visiting at least once a day.

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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

The retail sector is littered with companies like Sears, Lord & Taylor, Forever 21, Ann Taylor, J.Crew and Blockbuster that couldn’t keep up with the times. billion in 2012. billion, 2019 marked the first year Abercrombie & Fitch experienced an increase in sales since 2012. Then sales declined for years.

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The Brilliant Strategy Behind Supreme’s Success

Indigo 9 Digital

With consumers often driven by FOMO – a fear of missing out, traffic to Supreme’s website during one of its drops can increase by up to 17,000%. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

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What Retailers Can Learn From Sephora's Success

Indigo 9 Digital

Clearly ahead of its time Sephora launched Colour IQ back in 2012. But how many retailers can say they can provide a custom and tailored experience each time a customer walks into their store? One of the keys to lululemon’s success over the past 20 years is offering yoga and fitness classes to consumers free of charge.

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20 Shopify Stores to Inspire You

Small Biz Trends

The brand targets health-conscious consumers and on its website it provides all the information on detox tea that the user will find helpful. Gymshark is a fitness clothing brand that was created by a teenager, Ben Francis in 2012. Custom Fit Tea. Master and Dynamic. Master and Dynamic sells a range of headphones and earphones.