Casper CEO’s Roadmap to Profitability: Control Costs, Expand Wholesale and Cater to Customers
Retail TouchPoints
APRIL 1, 2024
The company upended the mattress industry when it debuted in 2014, with its fresh branding and ecommerce-based approach to a category that had steadfastly resisted digital disruption. When I joined] Expedia it was [at the center of] what the early days of the internet was all about — creating transparency in a category that was very opaque.
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