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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers.

Wholesale 239
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“Consumers want to be thrilled”: HP Malaysia MD on retail’s “seismic shift”

Inside Retail

From offering AR and VR games to daily livestream sessions and an in-store cafe, technology giant HP is stepping into the next era of experiential retail with the launch of its first Experience Hub in Southeast Asia. “In Thirty-three per cent prefer interacting with products, while 26 per cent want to have an overall in-store experience. “At

Consumer 130
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5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Retail TouchPoints

His answer was that] the biggest thing you buy as a consumer is your home, and he didn’t just mean in scale and size, he meant financially, emotionally. Method launched in 2001 and had grown to $100 million in revenue by 2012 when it merged with soap brand Ecover. Don’t focus on consumers, focus on people. How is it made?

Consumer 228
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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

Retail TouchPoints

Or a retailer could want to strongly emphasize high-quality customer service based on recent, and repetitive, negative customer experiences in select stores. That retailer might leverage VR training technology to educate those retail associates on the importance of remaining hospitable in hot-button customer situations.

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FTC Imposes 5-Year Ban on Rite Aid’s ‘Reckless’ Use of AI-Based Facial Recognition

Retail TouchPoints

The Federal Trade Commission (FTC) has prohibited Rite Aid from using facial recognition technology in its stores, claiming the retailer failed to implement reasonable security procedures and prevent harm to consumers.

Consumer 238
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Starbucks and Bank of America Link Loyalty Programs to Provide Extra Perks

Retail TouchPoints

Maximizing Brand Reach and Loyalty The partnership is offered through BoA’s BankAmeriDeals program , which launched in 2012 and allows more than 45 million clients to earn cash back on deals when they pay for everyday purchases with an eligible debit or credit card.

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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets. “We

Marketing 251