Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI
Retail TouchPoints
MARCH 20, 2025
While Stitch Fixs human-centered approach to AI hasnt changed since it was founded in 2011, the world around the company has changed dramatically. In mid-2024, under the leadership of new CEO Matt Baer, Stitch Fix launched a sweeping transformation strategy aimed at regaining its former standing as consumers go-to for personalized fashion.
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