How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks
Retail TouchPoints
NOVEMBER 20, 2024
It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. Even small networks can run campaigns at scale without investing in a large internal ad ops team by tapping into ad exchanges and supply-side platforms.
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