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After May 2, ultra-fastfashion will be slightly more expensive. For years, ultra-cheap, ultra-fastfashion has rewired where and how Americans shop. Led by Chinese-founded online retailers Shein and Temu, ultra-fastfashion has succeeded in part by driving prices for trendy clothes as low as possible.
Precise data on the growth of clothing waste is scarce but collection for recycling and reuse increased gradually in several European countries from around 2010, a 2021 EU report said. Fastfashion, or making and selling cheap clothes with a short lifespan, is “highly unsustainable”, the Commission said in July.
The UK-based online platform for independent and ethical brands Wolf & Badger opened its first bricks-and-mortar location in London in 2010, before adding stores in New York in 2017 and Los Angeles in 2022. IR : Since launching the company back in 2010, what changes have you witnessed within the retail industry?
Hollister’s present day campaigns are a far cry from 2010 But Hollister’s “good looking people only” attitude didn’t fit with growing calls for inclusivity across fashion, and as its core customer base grew up and moved away from the brand, it struggled to appeal to the new generation.
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