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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Now the platform is launching its first major sales event , dubbed “330” or “Wishmas.”

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How the Packaging Industry Can Help Tackle Confectionery’s Big Waste Problem

Retail TouchPoints

Valentine’s Day saw consumers projected to spend an average of $16 on chocolates and candy — up from under $9 per person in 2010 — while Halloween candy sales reached a record $3.1 This further complicates how consumers can sustainably dispose of candy wrappers and packaged products. billion on Easter candy alone.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. The trade-off is long shipping times, another thing Wish is working hard to improve. Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel.

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COVID-19 Has Transformed Wine Shopping. Here’s How Vivino Is Adapting

Retail TouchPoints

Below, Zachariassen reflects on the evolution of the online wine market, how consumer needs and behaviors are changing, and how Vivino plans to maintain competitive momentum. In 2010, when I founded Vivino, there was no easy way to pick out a good wine and I wanted to solve this using the opinions of wine drinkers — not individual critics.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Consumers always say they’ll move up, but often their behaviors don’t follow exactly what they’re going to say ,” said Hilding Anderson, Head of Retail Strategy at Publicis Sapient in an interview with Retail TouchPoints. We’ll also see an influx of and a redefinition of loyalty programs.”. 2 (Super Saturday, Dec.

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How Community Commerce is Helping Angling App Fishbrain Cast a Wider Net

Retail TouchPoints

Fishbrain launched in 2010 as a free app for fishing enthusiasts. “It The fishing industry is really not very digital, so Fishbrain has been a way for a lot of the big fishing brands that were mostly selling into retailers to go direct to consumer ,” said Kennelly. From Monetizing Fishing Intel to Selling Gear.

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