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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Shake Shack may not have the sales or reach of a McDonald’s but it does have a place in the hearts of millions of consumers. The other trend Shake Shack helped to popularize is the rise of fast casual restaurants. These restaurants cater to consumers who want to grab a burger on the go but want an elevated version of it.

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How a Popular Beauty Blog Turned into Glossier

Indigo 9 Digital

By Tricia McKinnon Glossier emerged out of the popular blog Into the Gloss which Emily Weiss launched in 2010. According to Glossier’s former chief marketing officer, Ali Weiss: “even when we started ITG [Into the Gloss] back in 2010, it was never about beauty products — it was always about learning about products through people.

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From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

The “Clicks to Bricks” (C2B) movement is disrupting retail, and it’s here to stay. Several years ago, a handful of direct-to-consumer (DTC) brands expanded into the physical retail space. An Emerging Retail Trend. Today’s consumers are digital experts and gravitate toward online platforms where they can shop 24/7.

Shopping 210
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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. While many focus on Netflix’s singular role in Blockbuster’s demise big box retailers like Walmart , Target and Best Buy also played a role. Do you like this content? A flawed business model.

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Warby Parker’s Strategy: 6 Things it Did Differently to Get a $2 Bln Valuation in a Decade

Indigo 9 Digital

Warby Parker is able to offer lower prices than other brands by designing its eyeglasses itself, avoiding licensing fees, cutting out the middleman and removing any unnecessary mark ups by selling directly to consumers. Both magazines ran stories on the brand on February 15, 2010 the day Warby Parker’s website launched.

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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It is a consumer-to-consumer platform where small businesses and individuals sell items to consumers. It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Launched in 2010 AliExpress is a global retail marketplace.