Inside Retail

AUGUST 7, 2024

Anta, the Chinese sports equipment multinational, which is the world’s largest sports equipment company by revenue, has been a partner of the Chinese Olympic Committee and has helped Chinese Olympic athletes reach the podium 293 times since 2009. Meanwhile, back in their home market, Chagee uses Olympians to advertise.

Marketing 130

Marketing Advertising Outdoor Accounting 130

Retail TouchPoints

JULY 25, 2022

With the advent of Apple’s Pay Later offering, greater attention has been paid to the BNPL market. Market leaders such as Afterpay and Klarna forged new brand partnerships, and as their offerings became more visible, it quickly became an alluring option, particularly for the emergent Gen Z.

Payment Services 243

Payment Services Advertising Accounting Consumer 243

Inside Retail

DECEMBER 3, 2023

At the time, the focus was on Generation Z, those born between 1995 and 2009. The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Yet, a new generation was about to begin.

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Advertising Payment Services Consumer Finance 264

Hunton Andrews Kurth

MAY 19, 2022

The FTC voted today to issue revised proposed Guides Concerning the Use of Endorsements and Testimonials in Advertising, aka, the “Endorsement Guides.” The FTC’s proposal would make a number of significant changes to the longstanding and well-read Guides, which were last reviewed in 2009.

Advertising 106

Advertising Marketing Consumer ATS 106

Small Biz Trends

SEPTEMBER 7, 2022

The Halloween season is also a prime opportunity for a successful marketing campaign. Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Halloween isn’t just for kids. Amazon Banner. Heinz Tomato Blood.

Advertising 137

Advertising Promotions Marketing Clienteling 137

Retail Wire

JUNE 10, 2025

The pizza giant has officially announced a high-level executive shakeup alongside the permanent return of a fan-favorite menu item, signaling a broader strategy shift aimed at reclaiming its edge in an increasingly competitive fast-casual dining market. Fixing the Marketing Misstep: From ‘Back to Better 2.0’

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Returns Marketing Advertising Promotions 130

Rangeme

SEPTEMBER 6, 2022

Recent economic reports highlight market issues like higher inflation, interest rate hikes, lower consumption, layoffs, and reduced hiring. Many factors remain within a brand’s control, including marketing efforts. That’s why we’re sharing the following marketing best practices to help you grow your top line, even in a recession.

Marketing 52

Marketing Advertising Consumer Promotions 52

Retail Bound

NOVEMBER 9, 2021

Founded in 2009, the crowdfunding platform has launched over 500,000 projects and received pledges worth around $5 billion. The Launchpad Agency explains the importance of a Kickstarter advertising strategy and tells ways to promote a campaign. It is due to price and advertising. It needs to be presented well.

Promotions 52

Promotions Advertising Marketing Fulfillment 52

Mass Relators

DECEMBER 21, 2022

and will oversee Hy-Vee’s private brands, merchandising, marketing and digital initiatives. He was promoted through various executive leadership roles in merchandising, marketing, strategy and operations before being named president, chief operating officer, in December 2021. Aaron Wiese. Kevin Sherlock.

Promotions 52

Promotions Health & Wellness Finance Marketing 52

Retail TouchPoints

MARCH 21, 2023

Source: Marketplace Pulse This increased competition comes as the cost of doing business on Amazon has spiraled , and not just because advertising has gotten more expensive across the board. Jungle Scout’s survey found that Ebay was still the No. Amazon is well aware of the draw of DTC, especially for its best-selling third-party brands.

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Fulfillment Advertising Marketing Consumer 290

Indigo 9 Digital

JANUARY 11, 2023

High marketing costs are one reason for Casper’s struggles but returns have also eaten into the brand’s profitability. In 2009 Amazon’s shipping and fulfillment costs were 15.6% Let’s not forget about advertising. Amazon’s advertising business generated $31 billion in 2021. Take mattress retailer Casper.

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Shipping Advertising Returns Fulfillment 98

Indigo 9 Digital

MARCH 9, 2023

Many consumers started shopping at these retailers during the 2008-2009 recession and kept shopping at these stores once the recession was over. Facebook marketing budgets eventually run out so it’s better to create an intrinsic reason for customers to return as much as possible. A growing online marketplace and advertising business.

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Drop-Shipping Advertising Fulfillment Consumer 98

Retail Geek

MAY 13, 2021

23:48] I wasn’t completely sure but I went to her website and she had a clips of herself doing advertisements from years ago before she started working for Amazon and I clicked play on a couple of them and I was like my God that is the voice of a all right.

Fulfillment 52

Fulfillment Advertising ATS Customer Experience 52

Inside Retail

JANUARY 24, 2023

The US Justice Department accused Alphabet’s Google on Tuesday of abusing its dominance in digital advertising, threatening to dismantle a key business at the heart of one of Silicon Valley’s most successful internet companies. Google shares were down 1.9 per cent on Tuesday. That business was about $31.7 billion in 2021 or 12.3

Advertising 130

Advertising Management Marketing ATS 130