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It’s Not Easy Being (Truly) Green — But it’s Worth it

Retail TouchPoints

He discussed not just the business benefits of going green but the negative consequences of greenwashing like the $30 billion in fines Volkswagen paid when it was discovered that the carmaker faked emission test results in 2009. consumers, according to Bain & Co.; Premium pricing: 50% of U.S.

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How Personalised Favours’ CEO is scaling custom gifting with AI

Inside Retail

It all began in 2009 when my business partner, Melissa [Wilkinson] struggled to find meaningful and memorable gifts for her wedding guests. From advertising channels and storefronts to social media and operational tools, nearly every aspect has transformed. Few industries have evolved as rapidly as e-commerce in the past decade.

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Aldi faces $10m underpayment bill after court ruling

Inside Retail

“Unlike the way the multinational likes to present itself in its advertisements, it turns out Aldi is not good and not different. The court is yet to determine the penalty payable by the retailer for breaching the Fair Work Act 2009. Multinational companies operating in Australia can’t set their own rules.”.

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Cooler Screens Sues Walgreens for Ending Smart Door Agreement

Retail TouchPoints

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Lipsman is a major proponent of in-store retail media and also worked briefly at Cooler Screens in 2021.

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What to Learn from China’s Singles’ Day and Spring Festival Going Into 2022

Retail TouchPoints

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. The success of Singles’ Day in China is no secret. Membership Services are Booming.

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. the decline of the total retail market this year is expected to be double that experienced in the 2009 financial crisis. In the U.S.,

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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

Beyond suggestions, AI-driven hyper-personalization will allow retailers to customize advertising, content, customer service interactions, messaging and pricing to align with individual consumer preferences. By continuously training and evolving models to map changing consumer behaviors, the possibilities for engagement are limitless.