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They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. Now it’s the inversion.
However, this latest expansion has kickstarted a new growth trajectory for the business, which started in 2008. I visit them, and we text about what’s hot in the market, what new colorways they’re seeing. RTP: You’ve gone through quite a journey from when you started the business in 2008. This is just the beginning!
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