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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. Now it’s the inversion.

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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

However, this latest expansion has kickstarted a new growth trajectory for the business, which started in 2008. I visit them, and we text about what’s hot in the market, what new colorways they’re seeing. RTP: You’ve gone through quite a journey from when you started the business in 2008. This is just the beginning!

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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. How do you engender loyalty with these customers?” Targeted marketing. said Krakovsky.

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Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

Target has named Cara Sylvester to the newly-created role of EVP and Chief Guest Experience Officer. She which will lead the strategic development of Target’s customer experience both in-store and online, reporting directly to CEO Brian Cornell. Brett Craig was promoted to EVP and CIO, where he will report to Sylvester.

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Four Real-Life Examples Of How Agility Unlocks CX Innovation In E-Commerce

Retail TouchPoints

The bar for what makes a standout customer experience (CX) is rising every year. Shopper expectations are always evolving and your customer experience should evolve with it. As an extension of this personalized customer experience, ASOS has been experimenting with a See My Fit trial with 100 products.

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Developing the Optimal Lifecycle for Successful Promotions

Retail TouchPoints

With this, marketing and merchandising teams can share a single vision for every promotion to reduce errors like conflicting or overlapping offers. This also works for promotions created in tandem as part of a marketing campaign, wherein it is essential for retailers to see an overall evaluation of predicted success.

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Aje sees the light: Why the Aussie brand is ramping up its global presence

Inside Retail

The US isn’t the only overseas market the business is focusing on. As destination retailers, we have fashioned an exceptional bricks-and-mortar shopping experience in Australia, so bringing this luxuriously considered and immersive extension of our physical presence to customers in London [was a] celebrated moment for Aje.”.

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