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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 307
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Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008

Small Biz Trends

Figures shown in FreddieMac’s Primary Mortgage Market Survey (PMMS), show that as of June 16, the average rate on a 30-year loan is now 5.78%, rising from 5.23%. Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008. Mortgage rates have surged this week, moving up by more than half a percentage point.

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Aje trims head office workforce

Inside Retail

Aje has removed 20 head office positions as part of the company’s strategic review amid challenging market conditions. “As a result of this, we have made the difficult decision to reduce roles at head office and remove a number of positions no longer deemed vital within our business.”

Marketing 274
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Propel Group to sell Driza-Bone business

Inside Retail

Driza-Bone, acquired by Propel Group in 2008, was merged with country apparel retailer RB Sellars in 2017. The Driza-Bone items will continue to be available at RB Sellars locations across the country. The deal, whose value has not been disclosed, marks Rinehart’s foray into fashion retail.

Apparel 273
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“Different journeys”: An inside look at Replay Jeans and Superdry

Inside Retail

Inside Retail: To start with, can you discuss how Superdry and Replay Jeans are going in the Australian market Alastair Davies: Absolutely. It’s been in the market since 2008, and is well established. We have been in the market for just under 12 months now, and are still in the launch phase of the brand.

ATS 246
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ACCC to conduct enquiry on Australian supermarkets’ pricing and competition

Inside Retail

The ACCC will examine competition in the supermarket sector and how it has evolved since the previous inquiry in 2008. “When it comes to fresh produce, we understand that many farmers are concerned about the weak correlation between the price they receive for their produce and the price consumers pay at the checkout.”

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Shein in talks to raise funds at lower valuation of US$64 billion

Inside Retail

Chinese fashion retailer Shein is in talks to raise up to US$3 billion at a reduced valuation of $64 billion, the Financial Times reported on Wednesday, citing people with knowledge of the negotiations. It produces clothing in China to sell online in the United States – its biggest market, Europe and Asia.

ATS 130