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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 307
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Shopify research provides new insights on building brands consumers love

Inside Retail

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246
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Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008

Small Biz Trends

Figures shown in FreddieMac’s Primary Mortgage Market Survey (PMMS), show that as of June 16, the average rate on a 30-year loan is now 5.78%, rising from 5.23%. Mortgage Rates Make Historically Biggest Weekly Jump – Highest Since 2008. Mortgage rates have surged this week, moving up by more than half a percentage point.

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5 Ways COVID-19 has Reshaped Consumer Behavior

Retail TouchPoints

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. The pandemic has forever altered consumer behavior, and this year in particular consumers find themselves in a kind of limbo — hope is on the horizon, but “normal” isn’t here yet.

Consumer 346
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ACCC to conduct enquiry on Australian supermarkets’ pricing and competition

Inside Retail

The pricing practices of Australia’s supermarket near-duopoly are about to the the focus of a year-long enquiry by the government’s competition regulator, the Australian Competition and Consumer Commission (ACCC). The ACCC will examine competition in the supermarket sector and how it has evolved since the previous inquiry in 2008.

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“Different journeys”: An inside look at Replay Jeans and Superdry

Inside Retail

Inside Retail: To start with, can you discuss how Superdry and Replay Jeans are going in the Australian market Alastair Davies: Absolutely. It’s been in the market since 2008, and is well established. We have been in the market for just under 12 months now, and are still in the launch phase of the brand. AD: Absolutely.

ATS 246
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Why the founder of Culture Kings wants retailers to sell with emotion and magic

Inside Retail

Culture Kings is an Australian retail phenomenon, what started as a Carrara market stall in 2008 evolved into an international retailer being listed on the stock exchange with a $600 million valuation. Create the brand, the emotion, the resonance, break [consumers] patterns so they remember you,” concluded Beard.