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Embracing MoCRA for a Safer, Transparent Cosmetics Industry

Retail TouchPoints

The Modernization of Cosmetics Regulation Act (MoCRA) introduces significant regulatory changes for the cosmetics industry, aimed at enhancing consumer safety and product transparency. By understanding and implementing these standards, cosmetic manufacturers and retailers can navigate compliance effectively and strengthen consumer trust.

Consumer 297
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Warby Parker Transforms First NYC Store into ‘Love Letter’ to Local Artists

Retail TouchPoints

Warby Parker is one of the few direct-to-consumer (DTC) unicorns that has successfully evolved into a profitable omnichannel business — and its distinct store design and shopper experience is a big reason why. store, which initially had entered the NYC retail community in 2003. Now, with more than 270 locations across the U.S.

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People are Talking About RFID Again…Here’s Why

Retail TouchPoints

What’s old is new again, but this time around the focus is squarely on the value proposition for stores and consumers instead of the distribution centre (DC). You’ll likely recall the famous Walmart RFID mandate, announced in 2003 with an effective date of January of 2005. In this case, RFID in-store is the proverbial magic bullet.

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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. We want to bring convenience to the end consumer.

Consumer 279
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting.

Marketing 246
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

Today’s marketers are dealing with new data challenges from changes in consumer behavior, government regulation and tech company policies. Dreller has worked in digital marketing since 2003 with roles across brands, agencies and tech vendors. There will be new metrics and KPIs.

Planning 295
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From Supply Chains to Fitting Rooms, RFID Demonstrates its Retail Versatility

Retail TouchPoints

RFID technology is far from new; in fact, it’s already been through not one but multiple hype cycles, including the jumpstart provided by Walmart in 2003 when it mandated RFID tagging by its top 100 U.S. suppliers (and continuing to today ).