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The CEO of Dissh on how a strong brand identity enabled international expansion

Inside Retail

Inside Retail connected with the CEO and creative director of Dissh, Lucy Henry-Hicks, on how the brand has approached international expansion and finding the Dissh girl in new markets abroad. The short-term residency offered an invaluable opportunity to test the market and gauge local appetite. LHH: Yes, and no.

Boutique 182
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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 246
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5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Retail TouchPoints

Still, for many new brands hitting the market today, disruption of legacy norms, and brands, is the goal, And whether he likes it or not, Dubitsky is very good at it. His answer was that] the biggest thing you buy as a consumer is your home, and he didn’t just mean in scale and size, he meant financially, emotionally.

Consumer 277
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Ksubi’s return to Australian shores with Bondi Beach House and what’s next

Inside Retail

Overseas secret Ksubi sauce After a colourful few years operating in Australia, where its internal workings became quite public, Ksubi focused on growing the streetwear brand overseas and gained a cult following of celebrities, tastemakers and loyal consumers.

Returns 273
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“The best can always be better”: Ghd Australia’s MD on customer satisfaction

Inside Retail

Since 2001, Ghd Australia has continuously innovated in the haircare space. Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey.

Consumer 278
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Why Nike is putting used sneakers back on the shelf

Inside Retail

At the same time, consumers are becoming more and more conscious of the environmental impact of throwaway fashion consumption and the opportunity to extend an item’s life through buying secondhand.”. The Gen Z and younger millennial consumer is already accustomed to this,” she pointed out.

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Why and How to use Baidu for Ecommerce Success in China

Retail TouchPoints

The Chinese ecommerce market was forecast to hit $1.62 Chinese consumers have a growing interest, and affinity for, Western brands and products, particularly in the luxury sector. Challenges to Succeeding in the Chinese Market. Analyzing the Scale and Breadth of the Opportunity. and Europe. Harnessing Search for Digital Success.

Consumer 273