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Going Omni: Why Digital-First Brands Sell In-Store

Wiser

And, it’s this desire for a holistic shopping experience that is invigorating much of the industry, led in part by digital-first brands. . After cutting their teeth in eCommerce, these brands are moving in-store and further disrupting brick-and-mortar retail. Here’s why. . In-Store Is Alive and Well .

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Dropshipping: Fashion’s favourite fulfilment method?

Inside Retail

But everyone is talking about brand delivered, brand fulfilled, e-concessions and digital concessions. During Covid, retailers and brands placed more inventory online. Digital concessions have become a popular model for fashion marketplaces in particular since Covid. E-commerce is undergoing a structural change.

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The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

Why it Matters: In 2023, we saw employee turnover reach record highs. Results from Retail TouchPoints’ 2023 Store Operations Survey revealed that merchants’ top store operations challenges for 2023 were tied to employee hiring and retention ( 70% ), responding to high employee turnover ( 67% ) and employee training and engagement ( 56% ).

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NFTs will Bridge the Gap Between the Real World and the Metaverse

Retail TouchPoints

The first currency goes back to 3000 B.C. The retail store, on the other hand, appeared further down the road in ancient Greece, where merchants sold goods in the Agora city center. Thousands of years later, in 2009, the market for digital assets arose. As these digital assets became prevalent, so did fraud. In the U.S.,

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Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

billion in digital spending in 2022 alone. First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. Remember, an RMN is selling people’s attention, first and foremost. Effective UI and UX design.

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Why retail leading experts are remaining focused on emotion, not technology

Inside Retail

The consensus is that both online and offline stores require a deep understanding of brand and consumers. The formula to be able to convert online and offline involves building a strong brand community through distinct messaging, focusing on the customers you already have and creating unique experiences.

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Walmart is Following Amazon’s Marketplace Playbook, but it has an Ace in the Hole — its 4,600 Stores

Retail TouchPoints

Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Sell those sellers access to logistics and fulfillment services, many of which were already built for its own first-party retail business 4. Exhibit B — how Walmart is building its digital commerce business: See Exhibit A. 13 and 14.)