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Beverage Manufacturer Turns to Wiser to Ensure Merchandising Compliance

Wiser

Tapping Into Innovative Solutions Enter Wiser’s role as a game-changer in in-store data collection. This strategic partnership enabled the brewer’s sales reps to focus on their sales activities while also gathering competitive activity insights across top accounts.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

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Confections Brand Monitors Stock Levels with Wiser

Wiser

Leveraging Wiser for Enhanced Visibility In response, the confectionery giant turned to an innovative solution, partnering with Wiser to utilize crowdsourcing for broad-range coverage and real-time data insights.

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Turning Retail Losses into Profits

Retail TouchPoints

Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits. Simply reviewing historical and present sales data won’t cut it.

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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Identifying the performance and optimization opportunities for all these elements requires digital shelf analytics (DSA) to cover a variety of data points. Many companies can track their own digital shelf data, allowing them to align products across platforms, perform A/B testing and improve inventory management.

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Creating Retail Agility Requires a New Way to Think about Data

Retail TouchPoints

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

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Customers are Tired of Empty Shelves, and it’s Time for a Fix

Retail TouchPoints

According to a Retail Insight survey of over 1,000 U.S. Retailers that have moved to a data-driven approach have improved their sales, operational efficiency and overall profitability. Once retailers have this data, the next obstacle to creating a view of product availability is accuracy.

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