Retail TouchPoints

NOVEMBER 1, 2023

Jarvis, who serves as Communications and Propositions Director at Eagle Eye, also shared her insights on how retailers can shape loyalty programs to meet their particular business needs, both by eliminating pain points and adding tangible value to the shopper journey. And if so, what can retailers do about it?

Consumer 262

Consumer Shopping Marketing Promotions 262

Inside Retail

MARCH 12, 2024

IR : Loyalty is always a hot topic in retail, but especially when consumer sentiment is down. What is Lush’s approach to loyalty, and how are you planning to further invest in it in 2024? Sampling is also key to our loyalty strategy.

Customer Experience 130

Customer Experience Returns Planning Consumer 130

Retail TouchPoints

FEBRUARY 24, 2023

The question is: how can brands build and maintain the type of consumer trust that leads to both loyalty and greater reach? Creating your ESG Programs One of the best ways retailers can better align with consumers around trust is by putting their ESG initiatives at the forefront. Be sure to put theory into practice.

Consumer 227

Consumer Apparel Accounting Promotions 227

Retail Focus

DECEMBER 8, 2021

Antavo , the loyalty technology provider has today launched a new report into the state of the loyalty programme market. During the pandemic, brands running loyalty programmes consistently found it easier to keep their audiences engaged – particularly when it came to their highest value customers.”, Predicted to be worth $15.5

Planning 130

Planning Marketing Fashion ATS 130

Inside Retail

NOVEMBER 20, 2023

What we’re talking about here is the confluence of three things: loyalty, omnichannel and mobile. When it comes to loyalty, we already have 20 million consumers in our loyalty program, but we think we’ve got an opportunity to make it even more compelling for those who are in it and those who might be in it in the future.

Fulfillment 246

Fulfillment Consumer Shipping Returns 246

Retail TouchPoints

JUNE 28, 2022

Recommerce, the sale of secondhand merchandise, is a hot topic as consumers become more enthused about recycling goods rather than contributing to enormous mountains of landfill waste. The resulting ecological and financial disaster left behind by liberal return practices is an ongoing topic of concern for brands, retailers and consumers.

Returns 207

Returns Merchant Services Fashion Fast Fashion 207

Retail TouchPoints

MARCH 18, 2022

They are well-positioned to boost customer loyalty among their eco-conscious consumers, as well as potentially attract new shoppers. In the apparel space, a sustainability hot topic is the potential represented by carbon offsets. Retailers taking such a proactive approach can benefit in several ways. Making it Easier to Be Green.

Apparel 293

Apparel Consumer Merchant Services Jewelry 293

Hyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

Customer Experience 50

Customer Experience Marketing Consumer Management 50

Retail TouchPoints

AUGUST 9, 2022

Nowhere is that truer than in the retail space, where it is particularly important to train your employees quickly and engage them effectively to create long-term organizational loyalty. Practicing these skills before they encounter real customers will make them more effective salespeople once they actually reach the sales floor.

Location 241

Location Management Marketing ATS 241

Hyken

JUNE 21, 2021

The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. My Comment: Reward programs are a great way to drive repeat business. If you want to ROCK your loyalty program (if you have one), you’ll enjoy this article. by Tom Ryan.

Customer Experience 66

Customer Experience Marketing Returns Management 66

Hyken

AUGUST 11, 2021

I write about this topic in my latest book, I’ll Be Back: How to Get Customers to Come Back Again and Again. They were, but that loyalty was to location and price, not to your business. . And to emphasize, while customer loyalty is the “holy grail,” there is nothing wrong with going for repeat business.

Location 144

Location 144

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payment Services 218

Payment Services Customer Experience Consumer Advertising 218

Hyken

APRIL 26, 2021

(ZDNeT) Customer service is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. Brian Solis has a compelling article about this very topic. Follow on Twitter: @Hyken.

Customer Experience 111

Customer Experience Customer Retention Marketing Consumer 111

Hyken

FEBRUARY 25, 2024

I love the first topic, which is how customers have been frustrated with getting caught in the phone menu. How Customer Advocacy Fuels Brand Loyalty and Growth by Marbue Brown (CMSWire) Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences.

Customer Experience 50

Customer Experience Customer Retention Promotions Consumer 50

Retail TouchPoints

MAY 10, 2022

80+ Conference Sessions Digging into the Hottest Topics in Retail. 80+ Conference Sessions Digging into the Hottest Topics in Retail. With rich representation of brands and categories across our agenda, we will have plenty of opportunities for executives to extend their circle of knowledge and connection.”. Register here today.

Social Commerce 242

Social Commerce Consumer Marketing ATS 242

Retail TouchPoints

MAY 8, 2023

With TikTok creators disgruntled over the platform’s creator payouts, YouTube’s new revenue-sharing program will only strengthen YouTube as a platform for video marketing while intensifying competition among social video companies in 2023.

Marketing 307

Marketing Returns Advertising Marketing Spend 307

Hyken

NOVEMBER 14, 2022

Loyalty and repeat customers are up for grabs. Why Reducing Customer Effort Leads To Loyalty by Dan Gingiss. Dan sprinkles some great stories in with these topics. Why There’s Much More to Loyalty Schemes Than Just Bribing Customers by Hannah Bowler. My Comment: Most loyalty programs are really marketing programs.

Customer Experience 58

Customer Experience Marketing Management ATS 58

Retail TouchPoints

FEBRUARY 29, 2024

POS systems also are embracing gamification and more sophisticated loyalty programs , offering rewards and experiences tailored to customer preferences. “Features like AI-powered recommendations and dynamic pricing are personalizing shopping experiences.

Point of Sale 217

Point of Sale Merchant Services Payment Services Checkout 217

Inside Retail

MAY 25, 2022

You’ll want to reward your repeat customers with loyalty programs and reassure prospective customers with positive product reviews and social proof. For more in-depth insights about these topics, read the rest of BigCommerce’s 2022 ANZ State of Ecommerce Report.

Payment Services 147

Payment Services Checkout Shipping Returns 147

Hyken

AUGUST 18, 2021

and asked them numerous questions about topics related to customer service, customer experience, loyalty, reviews, and more. Most airlines, at least the major carriers, are close in price and offer similar frequent flier programs, so let’s take those out of the decision process. We surveyed 1,000 consumers in the U.S.

Customer Experience 144

Customer Experience Consumer ATS 144

Hyken

AUGUST 29, 2022

My Comment: This week, customer loyalty seemed to be the big topic. I read numerous articles on the topic, so I decided to make customer loyalty the theme. My Comment: Loyalty and repeat business belong together. My Comment: Here are six more ways to create coveted customer loyalty.

Customer Retention 54

Customer Retention Customer Experience Fulfillment Advertising 54

Hyken

MARCH 28, 2022

My Comment: Let’s kick off this week’s Top Five Roundup with an excellent article that appeared in Harvard Business Review, and the topic is the employee experience. What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. But who claims credit for these successes?

Customer Experience 54

Customer Experience Employee Engagement Returns Consumer 54

Retail TouchPoints

AUGUST 11, 2021

From supply chain and labor force disruptions to strict social distancing protocols, online and brick-and-mortar retailers alike have been forced to adapt their businesses practically overnight in order to retain customer loyalty and compete in the evolving digital economy.

Payment Services 264

Payment Services Planning Location Management 264

Inside Retail

SEPTEMBER 16, 2021

Since the pandemic hit 18 months ago, beauty retail giant Mecca has transformed its training and education program for its customers, with the launch of MECCAversity and its first online career expo. What are the kinds of topics that team members can learn? Can you tell me about MECCAversity and what it’s all about?

ATS 130

ATS Management Store Operations Customer Experience 130

Inside Retail

NOVEMBER 1, 2021

Big data is a topic that sits in a strange space. As retailers race to collect as much data as they can from sources like social media, loyalty databases, or emerging technologies, it can be easy to forget about one of the richest sources: talking directly to customers. It is, arguably, both overhyped and underhyped at the same time.

Dead-Stock 130

Dead-Stock Consumer Marketing Fashion 130

Hyken

MAY 15, 2023

Just last week, I included an article focused on this trending topic. Authenticity turns into trust, which is essential for repeat business and loyalty. However, many companies struggle to demonstrate a direct relationship between their NPS programs and financial performance.

Customer Experience 54

Customer Experience Promotions Returns Planning 54

Hyken

AUGUST 9, 2021

The goal is not only to fix the situation but to also restore their trust and loyalty with you. My Comment: We’re back to one of my favorite topics, convenience. I even wrote an entire book devoted to this topic, The Convenience Revolution. Go to The Customer Focus to learn more about our customer service training programs.

Customer Experience 120

Customer Experience Consumer Management ATS 120

365 Retail

DECEMBER 20, 2023

Bonuses & Rewards: Enhancing customer loyalty Organisations are investing substantial amounts of money in the development and execution of rewards programmes, ranging from airlines providing frequent flier incentives to telecoms firms reducing costs to attract more customers. The company’s interest is reasonable.

Customer Retention 52

Customer Retention Clienteling Merchant Services Telecommunications 52

Hyken

JUNE 14, 2021

(MarTech Series) Harvard Business Review found that delighting your customers doesn’t build loyalty; reducing their effort—the work they must do to get their problem solved—does. My Comment: This is an important topic to understand. My Comment: Personalization continues to be a hot topic. Forget Brand Loyalty.

Customer Retention 78

Customer Retention Customer Experience Management Consumer 78

Hyken

OCTOBER 11, 2021

The topics covered include quick response times, providing self-service options, different ways customers can communicate with you (phone, email, chat, text, etc.), Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? And, it’s not about being “over-the-top,” but simply doing what customers expect.

Customer Experience 60

Customer Experience Consumer Marketing 60

Hyken

JANUARY 21, 2024

In this year’s report, consumers indicated that they value relationship marketing strategies, personalization and loyalty programs, while third-party tracking tools and social media advertisements continued to rank among the most unpopular. You will love his opening story about what happened in a well-known, name-brand hotel.

Customer Experience 49

Customer Experience Advertising Consumer Marketing 49

Inside Retail

JULY 21, 2021

Chemist Warehouse is a great example, heavily investing in the production of in-store radio, podcasts and programs to educate their customers in many different ways consistently — and they have done it very very well,” he explained. Be an authority on the topic that you are talking about or discussing on your podcast,” she said.

Target Market 246

Target Market Marketing Advertising Planning 246

Inside Retail

DECEMBER 3, 2023

Interestingly, when it comes to the topic of sustainability, Yum noted that the recent ‘greenwashed out’ trend points to a scenario where consumers are seeking more tangible impacts from companies in this area. Our survey found that reducing food waste, reducing plastic use and recycled items are the three most wanted actions for 2023.

Consumer 130

Consumer ATS Marketing Fulfillment 130

Retail TouchPoints

MAY 4, 2023

And while companies can “earn” a nice bump in brand image, if resale programs don’t make sense financially it’s doubtful they will work in the long term. This is the single most important retrofit on a sustainability topic anywhere in retail, bar none,” said Ruben.

Fulfillment 277

Fulfillment Apparel Management Consumer 277

Hyken

APRIL 11, 2022

Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. Especially given how the pandemic has radically shifted our work world, they’re important topics to talk about. Or, do they?

Employee Engagement 54

Employee Engagement Customer Experience Returns Location 54

Retail TouchPoints

AUGUST 31, 2023

Starbucks is using Discord to deepen the connection with its most loyal customers in tandem with its Web3-based Odyssey loyalty program. That’s the future of community and loyalty, not saying ‘Please accept all cookies because we want to take as much as we can.’

Advertising 236

Advertising Management Consumer Fashion 236

Inside Retail

JANUARY 22, 2023

According to ChatGPT, Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. Customer service: AI-powered chatbots can provide 24/7 customer service, helping to improve customer satisfaction and loyalty. Defining AI But what is AI?

Inventory Management 130

Inventory Management Advertising Management Customer Experience 130