The Power of Play: Using Gamification to Elevate Retail Apps
Retail TouchPoints
JANUARY 18, 2024
In fact, most consumers use an app only once or twice before deciding to delete it or not. Gamification can be used as a short-term strategy to drive engagement or for long-term efforts to build customer loyalty. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability.
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