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Uncovering Retail Price Discrepancies: Strategies for Brand Consistency

Wiser

A recent study conducted by Wiser Solutions, focusing on the headphones category, unveiled significant discrepancies in pricing strategies across retailers. This underscores the critical need for brands to keep a vigilant eye on how their products are positioned in the market. discrepancy for Astro brand headphones, a $51.99

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Traditional search marketing tools and reports are often insufficient, and marketers require an innovative solution that addresses gaps in existing search marketing tools to enhance brands’ visibility on the Google SERP and maximize ROAS. What’s Causing the High Levels of Fluctuation in Google’s SERP?

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Key Takeaways From the Wiser Industry Leaders Retail Panel: Retail Innovation and Strategy

Wiser

The acceleration in the adoption of digital tools and strategies has become a lifeline for many, enabling them not only to survive but to thrive amidst unprecedented conditions. A recent panel hosted by Wiser Solutions shed light on these critical developments, bringing together top retail leaders across the industry.

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From Foundation to Innovation: Navigating Through Brand & Retailer Maturity Phases

Wiser

Understanding the distinct phases of retail maturity—Foundational, Expansion, and Innovation—is crucial in identifying the specific needs and solutions that will propel a brand or retailer forward. Brands go through unique stages online versus in-store, each with distinct challenges and opportunities. In-Store No. Online No.

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How to Build Strong Reseller Networks

Wiser

Finding the right retailer to sell your products can take some work, and picking the wrong solution can actually hurt your brand if you’re not careful. For starters, you need to be strategic about which retailers you partner with. The lesson here is that certain retailers have wide audiences because of price perception.

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How to Create an Effective MAP Policy

Wiser

Most brands today are using what’s called a Minimum Advertised Price (MAP) policy to protect their business from resellers who could otherwise hurt their brand image, and profits, with too-low prices. Any experienced company knows how important a good MAP policy really is, both implementing it and enforcing it.

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How to Protect Your Brand Through Pricing

Wiser

Price management. Regardless of your expertise and sophistication around pricing (you might be an analytics type who does actually think price management sounds fun), setting the right price on a product your company builds from scratch is incredibly important. Pick Your Policy: UPP and MAP. Sounds fun, right?