article thumbnail

As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

That includes: Digital assets and content creation , including how user-generated content is incorporated into online customer experiences; Expanding model diversity to include different body sizes, body shapes, genders and races; Better space planning on the store floor to integrate all sizes into one cohesive experience and ensure the right mix of (..)

Consumer 290
article thumbnail

(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Social commerce. This was a fascinating early look into deep metrics that helped to justify marketing spend, physical store design, layout, space planning, visual merchandising changes and more. . . Snapchat has incorporated augmented reality in their shopping experiences. TikTok has tested a “Shop Now” button.