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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

There is no standardization across the industry and inconsistent sizing leads to markdowns and returns. It’s an unsustainable and wasteful cycle because one size doesn’t fit all.” Consumers also are missing context, because they don’t have a powerful visual reference for how a product may look and fit on someone with a similar body type.

Consumer 289
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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

While the last years fueled massive improvements in researching, browsing, selecting, purchasing, returning and/or exchanging on mobile devices, tablets and desktops, the current transformation brings more intelligence and continuity to customer experiences with retailers, where the store is a fundamental part of the process. . Jeff Fisher.