article thumbnail

As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

From research to garment creation, fitting with body shape in mind, marketing, in-store and online customer service, size-inclusive representation needs to be present at a decision-making level within the fashion industry,” Marci added. If you look at this process, there’s a lack of relatability,” Orschell noted.

Consumer 289