As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Retail TouchPoints
OCTOBER 15, 2021
There is no standardization across the industry and inconsistent sizing leads to markdowns and returns. The Solution: For retailers that want to minimize markdowns and improve margins on their brand portfolio, reducing overbuying is key. It’s an unsustainable and wasteful cycle because one size doesn’t fit all.” Challenge 3: Pricing.
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