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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

When brands and retailers try to bring extended sizing to market, they need to determine how many SKUs they need to allocate to specific stores to accommodate in-store shopping and online fulfillment. After all, there is no “perfect strategy” that can be replicated across all brands and product categories.

Consumer 290
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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Fulfillment. Allbirds (via Shopify), to highlight one retailer, offers pick up in store and fulfills orders via ship from store. . Social commerce. Zara has offered this inventory visibility to their customers for some time now. . Snapchat has incorporated augmented reality in their shopping experiences.