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Surprise, delight, repeat: your expert guide to email audience segmentation

Inside Retail

By using audience segmentation , retailers can create experiences that surprise and delight customers, turning them into raving fans. Klaviyo has the statistics to prove it: highly segmented campaigns return more than three times the revenue per recipient compared to unsegmented campaigns. A lot of people just stop opening emails.

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GNC Targeting Unlikely Segment with its Newest Product Offering — Gamers

Retail TouchPoints

Long a go-to for fitness and nutrition nuts, GNC is going after a new segment of consumers — gamers — as part of its ongoing mission to help “every competitor fuel their skills and achieve their goals.”

Consumer 252
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Alibaba records “solid quarter” with revenue growing across segments

Inside Retail

Other segments, namely Local Services Group, Cainiao Smart Logistics Network, Cloud Intelligence Group, and Digital Media and Entertainment Group, also saw revenue growths of between 2 and 25 per cent. The post Alibaba records “solid quarter” with revenue growing across segments appeared first on Inside Retail Australia.

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Exclusive Q&A: EY Defines 5 Post-Pandemic Consumer Segments

Retail TouchPoints

Orschell discussed the differences and overlaps among these consumer segments as well as other recent research. Retail TouchPoints (RTP): What implications do the five emerging customer segments have for retailers as they plan for a post-pandemic future? Finally, the experience-first group is more focused on themselves.

Consumer 279
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The Modern Customer Success Playbook

Create highly targeted segments to drive more contextual and personalized engagements. This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities.

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Kickstart your journey to IPv6 with Segment Routing over IPv6 (SRv6)

Cisco Retail

Segment Routing over IPv6 (SRv6) is an extension of the IPv6 architecture that enables the insertion of routing instructions, known as segments, directly into IPv6 headers. This standards-based… Read more on Cisco Blogs

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What Is Price Segmentation and Is It Right for Your Business?

Wiser

What Is Price Segmentation? Price segmentation is a strategy companies can use to maximize their revenue. There are some other factors that can influence price segmentation as well, such as seasonality, geographic location, and availability. What Is the Purpose of Price Segmentation? Examples of Price Segmentation.

Jewelry 147