The future of Levi’s is DTC-first and it’s already paying dividends in Asia
Inside Retail
APRIL 24, 2024
First things first, DTC Levi’s has executed several “buybacks” in the East Asia Pacific marketplaces including in Singapore from Jay Gee in order to successfully implement its DTC-first strategy. “In We find that the search starts online and the majority of the conversion happens in-store,” said Huisamen.
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