Retail TouchPoints

NOVEMBER 1, 2023

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World.

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Retail TouchPoints

AUGUST 14, 2023

“In the footwear industry, it’s always been about materials and colorways and there hasn’t been much substantial innovation in terms of a functional benefit,” said Alex McArthur, CMO of Kizik in an interview with Retail TouchPoints. The brand is currently in Nordstrom stores and is eager to scale with the retailer and beyond. “As

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Retail TouchPoints

JANUARY 13, 2023

The big question for brands and retailers is how to increase revenues and efficiency, decrease expenses and make every customer count. In periods of soaring inflation, consumers look to buy products they truly need. The company’s strategy in acquiring new customers includes increasing its personalization and its loyalty program.

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Inside Retail

NOVEMBER 20, 2023

Inside Retail : You joined Levi Strauss & Co earlier this year and are overseeing the company’s push into digital. Can you share some of the areas that you’ve been focusing on? Along with that comes an opportunity to be really thoughtful around how you differentiate those choices for consumers.

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Retail TouchPoints

SEPTEMBER 30, 2020

Launching a successful premium loyalty program can be a matter of finding the right pitch: 70% of shoppers who don’t belong to a program would join one if the benefits were valuable, according to a study by Clarus Commerce. It’s easy for customers to find the best price and availability of the product they’re interested in.

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Retail TouchPoints

MAY 12, 2022

By following a few best practices, small and local retailers can prepare for the metaverse and reap the benefits that come from digital interactive customer engagement. In the metaverse, brands can post a digital billboard, host events, or even buy plots of land to build storefronts complete with 3D versions of their products.

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Marketing Advertising Social Commerce Planning 344

Retail TouchPoints

OCTOBER 24, 2022

Only a few short years ago, all you heard from marketers was how linear TV was dead. For DTC brands, linear TV is often not a media buy consideration, but it should be because at some point in your brand’s development you will reach the point where there is literally nowhere left to go for growth. How do you reach those people?

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Retail TouchPoints

MAY 19, 2023

The bankruptcy of David’s Bridal in April — its second in five years — signaled more than just the potential demise of another ailing retailer, but a larger shift in the U.S. He also wanted to help brides of different shapes and sizes , because traditionally you don’t really get a lot of size options when you go to a store.

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Retail TouchPoints

APRIL 11, 2023

Ecommerce has revolutionized retail shopping, with consumers trading in the poorly lit dressing room experience for the comfort of our own bedrooms. A recent study from Happy Returns reported that 86% of shoppers check a retailer’s return strategy before buying, yet many retailers have been tightening return policies to try and offset losses.

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Retail TouchPoints

APRIL 14, 2023

Countless companies both big and small — including Meta , Pinterest and Google — are trying to tackle the challenge of making shopping online more like shopping IRL, where inspiration can strike at any moment and from any direction. Retail TouchPoints: So what are you trying to do differently with Shoptrue?

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Fashion Shopping Merchant Services Consumer 264

Retail TouchPoints

MAY 15, 2023

Specifically, more than 20% of brands and retailers are not offering meaningful experiences through voice assistants. With the right tools, including AI to personalize connections and automate responses, marketers can also program in customized messages to initiate a conversation with consumers and also sell products.

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Marketing Inventory Management Consumer Shopping 247

Inside Retail

JANUARY 5, 2023

There are five training programs across ten languages – with each session including multiple episodes – and more programs are due to roll out throughout the year. It will enable Nike to extend the reach of its workout program while enhancing brand visibility, and provide Netflix with highly engaging content. Mining insights.

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Consumer Apparel Promotions Management 244

Retail TouchPoints

JULY 25, 2022

BOPIS, boasts a number of very strong positives for both retailers and their customers. Retailers save on shipping costs while leveraging their in-store inventories to fulfill customer orders, while shoppers get the products they want without having to wait for a delivery. Click-and-collect, a.k.a.

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Fulfillment Promotions Shipping Store Operations 237

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Fortunately the 2021 Retail Innovation Conference, which wrapped up Nov. Employ new extended reality (XR) and the latest visual technologies to bring products to life online.

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Consumer Merchant Services Payment Services Advertising 264

Retail Focus

AUGUST 9, 2023

Do you know how PR can change the dimension of your sales regardless of what product or service you are offering during and after a life event? Let’s discover how hiring an expert on public relations or having a separate PR team before planning a live event can make your concept a reality.

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Advertising Planning Consumer Marketing 130

Retail TouchPoints

FEBRUARY 28, 2022

Recently, retail and manufacturing brands have been following an odd if predictable playbook. The problem is that retailers are not taxis, and what works for the goose doesn’t always work for the gander. More to the point, 57% now want the option to talk to someone before buying a product or service.

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Retail TouchPoints

SEPTEMBER 2, 2020

Even June 2020 outperformed June 2019 by 140%, alluding to a possible sustained increase in people buying online, even as their pre-COVID channels begin to reopen.”. Retail TouchPoints (RTP): What areas of the customer experience do you believe makes Vivino stand out? No one can do this the way we can in the wine space.

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Retail TouchPoints

NOVEMBER 9, 2023

Right before we launched, I had a panic attack when I did the math of how many customers we would need to survive,” recounted Andy Hunter, Founder and CEO of Bookshop.org in an interview with Retail TouchPoints. “It I try to shop local when I can, and I know I’m not the only one.

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Retail TouchPoints

OCTOBER 4, 2021

The labor crunch, inventory shortages and Delta variant concerns will put stress on this holiday season, but retailers still have a lot to look forward to. digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. Retailers Will Continue Pushing Earlier Promotions ….

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Merchant Services Payment Services Fulfillment Promotions 321

Indigo 9 Digital

JUNE 20, 2023

By Tricia McKinnon If you are curious about where eCommerce is headed then look no further than a retailer that’s at the top like Sephora. From innovative digital shopping tools to fast shipments of online orders here are four elements of Sephora’s eCommerce strategy you should look out for. Do you like this content?

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Retail TouchPoints

MARCH 24, 2021

A year of quick pivots for the retail industry, 2020 required brands to rapidly adjust their spaces to account for social distancing and the safety measures of consumers, staff and everyone in between. But with the increase of curbside pickup and BOPIS, retail runs the risk of easily becoming overladen with transactional moments.

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Payment Services Fulfillment Consumer Returns 295

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. Scammers gather financial account information and government program ID numbers to take over accounts, divert funds and commit identity fraud.

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Merchant Services Accounting Payment Services Returns 297

Retail TouchPoints

JUNE 14, 2022

Retailers — drawn by both curiosity and the lure of building new relationships and opportunities with new or existing consumers in a new environment — are and will remain present in a virtual world even as its economic models continue to evolve. Retail in the Metaverse, Today and Tomorrow. was not able to support a great experience.

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Merchant Services Social Commerce Customer Experience Fashion 263

Retail TouchPoints

MARCH 25, 2021

Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. If you’ve been on Amazon lately, for instance, you know that the moment it detects you purchasing a replenishable item (coffee, printer ink, vitamins, etc.), Shoppers want to have choices and purchasing power.

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Jewelry Consumer Promotions Planning 264

Indigo 9 Digital

JUNE 20, 2023

By Tricia McKinnon How do you wake a sleeping giant? You hire BTS. If you are curious about why McDonald’s marketing strategy worked in this instance then consider these five factors. It used authenticity to lure you in. You can almost see someone buying the Travis Scott meal and thinking…so this is what he likes?

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Marketing Promotions Consumer Fashion 98

Inside Retail

APRIL 21, 2021

I think people really thought long and hard about why they buy so much from overseas when there’s an opportunity to support local. We are trying to support and drive local as best we can, but it still has to taste good and be competitive on pricing. As you get bigger, you’re bringing in rules and regulations, which stifles initiative.

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Supermarket Consumer Management ATS 246

Inside Retail

MAY 19, 2023

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. It also has an ‘equipment room’, where shoppers can rent products before purchasing. This changes the classic retail model of purchasing and reselling.

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Inside Retail

OCTOBER 5, 2021

The platform started out using celebrity looks to gauge interest and had around 16,000 downloads in the first month, before introducing its real-world version in February this year, featuring 180 real women recruited as contributors to the site. The program is set to include one-on-one styling sessions, workshops and fashion shows. .

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Fashion Social Commerce Telecommunications Returns 246

Retail TouchPoints

OCTOBER 21, 2022

With those kind of numbers in play, it’s no surprise that competition in the space is fierce, and retail is a central battleground. Retail TouchPoints (RTP): The world of payments is actually a pretty exciting place right now — tell us how Venmo is capitalizing on all this momentum. And with 50% of global spending in the U.S.

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Retail TouchPoints

NOVEMBER 7, 2022

I definitely learned a lot,” Trousdale said in an interview with Retail Touchpoints. “I I hadn’t done supply chain before I had that job, so that was a crash course.”. Trousdale sat down with Retail Touchpoints to discuss how she plans to do that: Retail TouchPoints: Can you give us a peek into where the business is going from here?

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Indigo 9 Digital

JANUARY 31, 2023

By Tricia McKinnon Have you ever left a shopping trip at Costco scratching your head as to why you have a new TV that can barely fit into your car while you only made the trip to buy groceries? That’s the Costco effect, it’s not an accident, it’s by design that you end up spending more than you thought you would.

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Payment Services Returns Shopping Marketing 97

Inside Retail

MARCH 26, 2023

Inside Retail: What have the past few years been like for Ethique? We’re experiencing a lot of growth offshore, the United States is our biggest market, and we’re moving into more natural retailers there, such as Sprouts. Did you see your customer’s demands change? How has the business evolved?

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Marketing Consumer ATS Planning 130

Inside Retail

MAY 2, 2022

Domino’s has long been a leader in retail technology. Inside Retail: How does the New Zealand market differ from Australia? We saw that even before Covid, but the pandemic spurred that along. Apart from that, New Zealand customers really do like buying local and supporting local. CT: I think delivery has had a big impact.

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Accounting Marketing Management ATS 130

Mike Anthony

MAY 25, 2021

If you like retail, especially grocery, you are going to love this! If you have a passion for shopper marketing and shoppers in general, this is going to be fun! And if you work in consumer goods, in marketing, sales or trade marketing – check this out now. Because somewhere in this article is the future of retail.

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Inside Retail

APRIL 19, 2021

He said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.”. As our next Dave puts it (Trott this time), “You talk to your audience in their language, not yours. What to do then?

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Retail TouchPoints

JUNE 29, 2022

Just as people were eagerly starting to put a trying pandemic behind them, another formidable beast entered the room: inflation. inflation shot up to a 40-year high of 7% before showing signs of slowing down in April. Again, these are pretty clear messages from your customers to you. What do we mean? First, about deals.

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Consumer Promotions Shopping Marketing 239

Inside Retail

MARCH 17, 2022

Launched in 1965, the retail giant has traditionally focused on apparel including kidswear, baby, men and womenswear – until now. Best & Less’ head of buying Andrea Kenworthy said that it was an easy decision to join forces with MCoBeauty, a cult favourite among influencers who love its range of dupe products and accessibility.

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