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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. Customers are unlikely to engage with digital signage if the content appears generic or outdated. So how do you go about creating a content calendar?

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Why retail leading experts are remaining focused on emotion, not technology

Inside Retail

Retail Fest 2024 keynote speakers and panel guests analysed and strategised how retailers can approach a hybrid shopping experience. The consensus is that both online and offline stores require a deep understanding of brand and consumers.

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Standardized Measurements, Collaboration Crucial to Retail Media’s Continued Growth

Retail TouchPoints

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. A lack of standardization across the retail media ecosystem. The culprit?

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Can we combat the Lonely Paradox with our high streets?

Inside Retail

But what does all this have to do with High Street Retail? The rise of the shopping mall and cookie-cutter chain stores in the 90s and 2000s played a part in disengaging us from our local communities. Never have we been more connected and more alone. Simply put, we’ve lost our town centres, our meeting points, our sense of community.

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

The end result isn’t just a better experience for shoppers (because you’re adapting pricing and promotions to their own unique perceptions of value); it also enables retailers to increase margins among consumers who may not be as price-sensitive as others. Now, it’s all about how you reach consumers through tailored promotions.”

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How automation can help retailers reduce back-office costs and grow

Inside Retail

Retail margins are under pressure from the continued cost-of-living crisis and subsequent decline in discretionary spending, driving many businesses to look for ways to reduce their costs. Reducing errors, freeing up resources According to DuMonet, there is a lot of variation in the back-end systems currently being used in retail.

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Why innovation-driven e-commerce is incompatible with monolithic platforms

Inside Retail

Shopping was twofold: buy in-store or on the computer. How times have changed. In a nutshell, the stable, slow-moving era of desktop-only e-commerce is gone. However, there’s a problem: how to implement it in your monolithic commerce system? Innovation is at the core of their success and growth. .