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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories. From there, it’s about thinking ‘how can I create amazing, breakthrough creative that hits the nail on the head? And in today’s omnichannel environment, that change is happening faster than ever.

Marketing 280
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Retail reckoning: 4 key steps to achieving data-driven success

Retail Focus

Few retailers need to be convinced about the power quality data can have in making informed business decisions. Yet, a recent global survey by Forrester Consulting and WNS found that, while 63% of business leaders recognise that data and analytics are strategic enablers , just 37% have prioritised investments in these capabilities.

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How Bo & Luca’s founder navigated warfare whilst remaining true to her purpose

Inside Retail

New Zealand-born designer Shannon Pittman is the founder and creative director of bespoke bridal brand Bo & Luca. Here, she discusses the blend of traditional craftsmanship and modern design in her dresses, the impact of global conflicts on her supply chain and what’s next for the business.

Fashion 130
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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Brand reliability is important, as are after-sales care and fast response times. and global companies.

Shopping 173
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Riding the e-commerce surge: 3 key takeaways

Inside Retail

This holiday shopping season marked record numbers of online shoppers on Black Friday and the biggest online shopping day in US history on Cyber Monday. To better understand the challenges and future opportunities for retail and e-commerce leaders, Blue Yonder launched the Future of Fulfillment Research Report.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

We don’t need to tell you that the days of traditional shopping are behind us. Customers today are voting with their wallets and choosing retailers focused on creating an enhanced customer experience. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving.

Consumer 104
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26 Top Influencer Marketing Agencies

Small Biz Trends

Besides running ad campaigns through social media more companies are looking to influencers to connect brands with customers. With the advent of influencer marketing driven by the advent of social media personalities, brands and businesses are more than ever looking for influencers to help them connect with customers.