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What Retailers Can Learn From Sephora's Success

Indigo 9 Digital

By Tricia McKinnon In a retail environment where many retailers are struggling Sephora is leading the way. Companies like Sephora make retail look easy even though it’s not. All of these factors and several more make Sephora one of the most successful beauty retailers in the world. Customers scan their face using the app.

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Costco’s Sales Strategy: How it Gets You to Spend More

Indigo 9 Digital

By Tricia McKinnon Have you ever left a shopping trip at Costco scratching your head as to why you have a new TV that can barely fit into your car while you only made the trip to buy groceries? Free samples are really just another form of marketing retailers use to generate more sales. Free samples. We all have. Store design.

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9 Tips for Exhibitors at Trade Shows

Retail Bound

In such a crowded environment, it’s essential to have a well-thought-out plan for your booth. To start with, you’ll need to make sure that your booth is highly visible and easy to find. And finally, you should have some kind of giveaway or contest to encourage people to visit your booth.

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Your Ultimate Business Startup Checklist

Small Biz Trends

Are you thinking about starting your own business? This comprehensive guide will walk you through all the steps needed to get your business off the ground and running. As a small business owner, you may be tempted to skip the preparation steps and rush into launching your business. Improve your confidence.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Before everyone was focused solely on Amazon but as retailers were forced to shift sales online during the COVID-19 pandemic a number of retailers came to the forefront with their eCommerce savvy and Walmart is one of those retailers. Omni-channel retailing is working. Take its store network. More than 1.7

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

If you are curious about how Farfetch is disrupting luxury retail then consider these six factors. Farfetch does not own the inventory from the brands appearing on its platform instead letting brands take on that risk. But it’s true. After 12 years of losses Farfetch went into the black last year generating net income of $1.5

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

cosmetics is taking up more and more space in your makeup bag you are not alone. One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. s products are still cheap, often retailing for about $3. So is the hype justified?