Retail TouchPoints

FEBRUARY 25, 2025

Powering Up Customer Outreach and Targeted Marketing In addition to operational benefits, clean address data enhances customer outreach and engagement. Accurate address data enables more effective marketing campaigns, reaching the right audience and reducing wasted spend on undeliverable mail.

Merchant Services 179

Merchant Services Payment Services Supply Chain Management Shipping 179

Inside Retail

NOVEMBER 25, 2024

If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily. Digital in-store assets are ideal for promoting when your avocados are ripe to help move them out the door.” We have seen numerous examples of the same sort of statistics,” he said.

Promotions 130

Promotions Marketing Target Market Shopping 130

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Small Biz Trends

JUNE 14, 2025

Overview of Surefire Local Marketing Platform Surefire Local Marketing Platform streamlines local marketing efforts for small businesses. It simplifies managing your online presence, optimizing local SEO, and effectively engaging with your target market.

Marketing 92

Marketing Target Market Advertising Promotions 92

Retail TouchPoints

OCTOBER 28, 2021

The technology suite is designed to help retailers: Create a smooth customer experience similar to online shopping; Develop deeper data insights into buyer behavior and product interaction; Support social distancing and health protection; Deliver targeted marketing, including promotions; Reduce labor costs and provide efficient 24/7 operations; and (..)

Checkout 263

Checkout Target Market Promotions Returns 263

Small Biz Trends

JUNE 6, 2025

Effective Marketing Strategies: Promote friendly events through social media, email marketing, and local sponsorships to maximize attendance and engagement. Cross-Promotional Opportunities: Partnering with other local businesses for collaborative events can expand your reach, deepen community ties, and enhance event impact.

Target Market 64

Target Market Customer Retention Promotions Marketing 64

Small Biz Trends

JUNE 13, 2025

Effective Marketing Strategies: Utilize targeted marketing campaigns and promotions to engage customers, differentiate your offerings, and drive sales during the peak holiday season. Utilizing local marketing strategies helps capture foot traffic and online shoppers.

Promotions 70

Promotions Target Market Customer Experience Consumer 70

Inside Retail

MARCH 24, 2025

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

Consumer 130

Consumer Shipping Returns Target Market 130

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. These partnerships facilitate cross-promotional activities that maximise exposure and drive deep consumer engagement.

Promotions 262

Promotions Marketing Target Market Consumer 262

Small Biz Trends

JUNE 10, 2025

Historical Significance: The idea has deep historical roots and has been promoted throughout various cultures, notably inspired by the 1916 novel by Catherine Ryan Hyde. Historical Context The idea of paying it forward has roots in various cultures and philosophies, promoting altruism throughout history.

Customer Retention 109

Customer Retention Employee Engagement Promotions Returns 109

Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. The beauty retailer will use the AI-powered solution to identify competitive price levels while still maximizing revenue and profit performance.

Markdowns 264

Markdowns Promotions Planning Target Market 264

Retail TouchPoints

MAY 3, 2023

“By understanding what customers value accurately, we can recommend products that match individual needs, improve our stores, and use customer data to support manufacturers’ product development and promotion activities,” said Mr. Kobayashi of Lawson. But the cost of outsourcing the management of data marts tends to be high.

Customer Experience 276

Customer Experience Target Market Marketing Management 276

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. She contends that – as other retailers struggled with online delivery times – JB Hi-Fi’s click and collect and in-store options have been attractive to customers.

Promotions 246

Promotions Consumer Target Market Marketing 246

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Small Biz Trends

JUNE 15, 2025

Key Takeaways Understanding Marketing Channels: Knowledge of both online and offline marketing channels is essential for effective customer engagement and business success. By exploring both realms, you can craft a comprehensive marketing strategy that reaches your target audience effectively and drives results.

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Inside Retail

APRIL 19, 2023

Third, retailers leverage the occasion to offer promotions on a whole slew of seasonal items, such as air conditioners, fans, small swimming pools, barbecues and camping accessories. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

Supermarket 246

Supermarket Promotions Target Market Accessories 246

Small Biz Trends

JUNE 13, 2025

Embracing E-Commerce Incorporating e-commerce significantly expands your market reach. Utilize social media platforms for promotion, engaging with potential buyers directly. Analyze your website analytics to better understand shopper behavior and preferences, allowing for personalized marketing efforts.

Payment Services 75

Payment Services Inventory Management Promotions Checkout 75

Small Biz Trends

JUNE 14, 2025

Key Takeaways Enhance Revenue: Valentine’s Day presents a prime opportunity for businesses to boost sales through tailored marketing strategies and seasonal promotions. Attractive Promotions: Implementing discounts, bundled offers, and flash sales can create urgency and appeal, encouraging customers to make purchases.

Promotions 62

Promotions Marketing Consumer Shopping 62

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. To do this, retailers can adopt the shopper yield metric conceived by RetailNext.

Sporting Goods 264

Sporting Goods Accounting Consumer Promotions 264

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Retail TouchPoints

OCTOBER 13, 2020

However, advances powering track-and-trace, such as 5G and RFID labels affixed to shipping crates, can help stores proactively promote sustainable items as well. Retailers already are using data to streamline operations and better target marketing initiatives. If, for instance, we can pinpoint the source of an e.

Beauty and Health 279

Beauty and Health Shipping Consumer Target Market 279

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. The most important criterion was the size of the influencer’s base of followers.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail TouchPoints

JANUARY 31, 2024

It called for signups by promoting an SMS-only flash sale and within a couple of days added over 100 people to its SMS opt-in list. This all goes back to what Fischer said about driving extra value — PERC can alert its customers in real time about time-sensitive promotions so they don’t miss out on crucial moments.

Marketing 264

Marketing ATS Customer Retention Promotions 264

Inside Retail

SEPTEMBER 15, 2021

They feature someone with a disability but they make that the centre point of the campaign; either promoting themselves (which is purely self-serving) or making their efforts all about the disability. A surprising number of brands fall short when it comes to considering the customer experience their target market enjoys from them.

Advertising 246

Advertising Target Market Customer Experience Marketing 246

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Target Market 52

Target Market Marketing Consumer Apparel 52

Retail TouchPoints

AUGUST 16, 2023

If you do need a rebranding campaign, make sure you don’t just change your visual identity — color palette, packaging, marketing materials like flyers and business cards, among others — to overhaul your brand image. Double down on PR campaigns and content marketing that promote your new branding, too.

Marketing 246

Marketing Target Market Promotions Consumer 246

Mike Anthony

JULY 26, 2022

Marketing to shoppers isn’t about ‘experience’. It’s about marketing value. Marketing to shoppers isn’t about ‘experience’. It’s about marketing. It’s about understanding your target market and then marketing to them to encourage them to buy your brand. And do that profitably.

Marketing 264

Marketing Promotions Target Market Shopping 264

Wiser

AUGUST 28, 2023

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?

Target Market 146

Target Market Fast Fashion Marketing Management 146

Small Biz Trends

JUNE 13, 2025

Social Media Engagement: Utilize social media platforms to share local promotions, engage with the community, and connect with local influencers, enhancing brand awareness and local visibility. By optimizing your Google My Business profile, you can improve visibility in local search results and increase engagement with your target market.

Customer Retention 98

Customer Retention Target Market Promotions Advertising 98

Small Biz Trends

OCTOBER 21, 2021

This strategy will afford you the following competitive advantages: Brand loyalty: With a niche market, you engage with a smaller targeted audience. Because you run targeted ads specific to the needs of your target audience you cut your costs substantially when marketing your products and services.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

365 Retail

MAY 2, 2025

Features like cashless gaming and personalised promotions show how IoT is changing the way players enjoy their favourite games. The mobile apps deliver immediate updates about seat positions and show schedules and promotional offers. IoT technology provides both improved gaming experiences and operational efficiency improvements.

Kiosk 52

Kiosk Target Market Promotions Fulfillment 52

Inside Retail

AUGUST 22, 2024

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. Community-focused initiatives build loyalty and strengthen the brand’s presence within local markets.

Apparel 260

Apparel Consumer Promotions Marketing 260

Small Biz Trends

JUNE 8, 2025

Establishing a strong brand identity that resonates with your target audience fosters customer loyalty and boosts sales. Building a customer persona can guide your product development and promotional strategies. Summarize your target audience, financial figures, and funding needs.

Payment Services 70

Payment Services Shopping Promotions Marketing 70

Retail Focus

APRIL 1, 2022

This, in turn, promotes customer loyalty and repeat business by showing people that you genuinely care about them. In addition, gifts act as a fantastic promotional tool because the people who use them are consistently exposed to your brand name and logo. At the end of the day, everyone enjoys receiving presents – even small ones.

Promotions 130

Promotions Target Market Shopping Marketing 130

Retail Minded

AUGUST 8, 2024

One time-tested and effective strategy for attracting retail customers is to hold different types of promotions. Your promotional campaigns can do a lot to generate excitement and pique the curiosity of customers who would otherwise shop elsewhere for their needs.

Promotions 52

Promotions Payment Services Checkout Target Market 52

Small Biz Trends

JUNE 5, 2025

Marketing and Promotion: Engage with the community through social media, local events, and partnerships with local businesses to boost site traffic and loyalty. Collaborating on sponsorships and cross-promotion opportunities with local businesses and influencers enriches your site’s content, encouraging audience growth.

Promotions 59

Promotions Advertising Target Market Marketing 59

Retail Minded

DECEMBER 22, 2022

Whether you’re a small or a multinational business owner, there are plenty of ways to promote your brand. Promotional products are an easy and effective way to achieve it. The trick is knowing how to design and manufacture them in a way that they’d appeal to customers and be adequate for marketing purposes. Informative.

Promotions 52

Promotions Marketing Jewelry Target Market 52