Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

Promotions 147

Promotions Advertising Marketing Planning 147

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

Promotions 148

Promotions Advertising Planning Marketing 148

Retail TouchPoints

FEBRUARY 25, 2025

Powering Up Customer Outreach and Targeted Marketing In addition to operational benefits, clean address data enhances customer outreach and engagement. Accurate address data enables more effective marketing campaigns, reaching the right audience and reducing wasted spend on undeliverable mail.

Merchant Services 179

Merchant Services Payment Services Supply Chain Management Shipping 179

Inside Retail

NOVEMBER 25, 2024

If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily. Digital in-store assets are ideal for promoting when your avocados are ripe to help move them out the door.” We have seen numerous examples of the same sort of statistics,” he said.

Promotions 130

Promotions Marketing Target Market Supermarket 130

Small Biz Trends

JUNE 17, 2025

Key Takeaways Understand Consumer Behavior Shift: Post-holiday shopping sees consumers seeking personal deals, making it essential to tailor marketing strategies to focus on clearance and promotions. Capitalizing on this behavior requires you to adapt your promotional tactics and tailor your marketing messages accordingly.

Inventory Management 104

Inventory Management Promotions Returns Customer Retention 104

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

OCTOBER 28, 2021

The technology suite is designed to help retailers: Create a smooth customer experience similar to online shopping; Develop deeper data insights into buyer behavior and product interaction; Support social distancing and health protection; Deliver targeted marketing, including promotions; Reduce labor costs and provide efficient 24/7 operations; and (..)

Checkout 263

Checkout Target Market Promotions Returns 263

Small Biz Trends

JUNE 19, 2025

Know Your Audience: Understanding local demographics helps in selecting a location that closely aligns with your target market, increasing the chances of attracting repeat customers. Consider locations with pedestrian-friendly areas to promote foot traffic. Ensure the location aligns with your brand image and target market.

Location 94

Location Target Market Marketing Promotions 94

Small Biz Trends

JUNE 23, 2025

Create Targeted Promotions: Develop localized holiday promotions, such as discounts and bundled offers, to attract and retain customers. Utilize Email Marketing: Implement personalized email campaigns to keep customers informed about promotions and encourage repeat visits.

Marketing 65

Marketing Promotions Target Market Advertising 65

Small Biz Trends

JUNE 21, 2025

Leveraging Social Media: Connect with your audience through consistent posting, engaging content, and targeted marketing campaigns to foster brand loyalty. Utilizing social media platforms amplifies your reach, allowing targeted marketing campaigns, engaging customer service, and promoting your business goals.

Target Market 88

Target Market Promotions Marketing Returns 88

Small Biz Trends

JUNE 14, 2025

Overview of Surefire Local Marketing Platform Surefire Local Marketing Platform streamlines local marketing efforts for small businesses. It simplifies managing your online presence, optimizing local SEO, and effectively engaging with your target market.

Marketing 91

Marketing Target Market Advertising Promotions 91

Small Biz Trends

JUNE 6, 2025

Effective Marketing Strategies: Promote friendly events through social media, email marketing, and local sponsorships to maximize attendance and engagement. Cross-Promotional Opportunities: Partnering with other local businesses for collaborative events can expand your reach, deepen community ties, and enhance event impact.

Target Market 64

Target Market Customer Retention Promotions Marketing 64

Inside Retail

MARCH 24, 2025

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

Consumer 130

Consumer Shipping Returns Target Market 130

Small Biz Trends

JUNE 18, 2025

Adopting Targeted Marketing Strategies: Revise marketing approaches for slow sellers by emphasizing unique features, utilizing email campaigns, and promoting products through online platforms. Understanding customer objections can also lead to better sales tactics, helping you refine your approach to product promotion.

Inventory Turnover 73

Inventory Turnover Inventory Management Promotions Management 73

Small Biz Trends

JUNE 13, 2025

Effective Marketing Strategies: Utilize targeted marketing campaigns and promotions to engage customers, differentiate your offerings, and drive sales during the peak holiday season. Utilizing local marketing strategies helps capture foot traffic and online shoppers.

Promotions 69

Promotions Target Market Customer Experience Consumer 69

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. These partnerships facilitate cross-promotional activities that maximise exposure and drive deep consumer engagement.

Promotions 262

Promotions Marketing Target Market Consumer 262

Small Biz Trends

JUNE 10, 2025

Historical Significance: The idea has deep historical roots and has been promoted throughout various cultures, notably inspired by the 1916 novel by Catherine Ryan Hyde. Historical Context The idea of paying it forward has roots in various cultures and philosophies, promoting altruism throughout history.

Customer Retention 108

Customer Retention Employee Engagement Promotions Returns 108

Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. The beauty retailer will use the AI-powered solution to identify competitive price levels while still maximizing revenue and profit performance.

Markdowns 264

Markdowns Promotions Planning Target Market 264

Retail TouchPoints

MAY 3, 2023

“By understanding what customers value accurately, we can recommend products that match individual needs, improve our stores, and use customer data to support manufacturers’ product development and promotion activities,” said Mr. Kobayashi of Lawson. But the cost of outsourcing the management of data marts tends to be high.

Customer Experience 276

Customer Experience Target Market Marketing Management 276

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. She contends that – as other retailers struggled with online delivery times – JB Hi-Fi’s click and collect and in-store options have been attractive to customers.

Promotions 246

Promotions Consumer Target Market Marketing 246

Small Biz Trends

JUNE 21, 2025

Key Takeaways Increased Brand Visibility: Sponsoring events helps elevate your brand’s exposure to a targeted audience, fostering recognition across multiple platforms and ultimately leading to improved recall among potential customers. Enhanced Brand Visibility Sponsorship provides increased exposure to a targeted audience.

Customer Retention 82

Customer Retention Target Market Marketing Returns 82

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Inside Retail

APRIL 19, 2023

Third, retailers leverage the occasion to offer promotions on a whole slew of seasonal items, such as air conditioners, fans, small swimming pools, barbecues and camping accessories. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

Supermarket 246

Supermarket Promotions Target Market Accessories 246

Small Biz Trends

JUNE 18, 2025

Essential Setup: Proper planning involves conducting market research, understanding licensing and regulations, and investing in quality materials and equipment to ensure successful business operations. By focusing on handcrafted goods that promote aromatherapy, you can tap into health-conscious markets.

Promotions 102

Promotions Consumer Marketing Beauty and Health 102

Small Biz Trends

JUNE 13, 2025

Embracing E-Commerce Incorporating e-commerce significantly expands your market reach. Utilize social media platforms for promotion, engaging with potential buyers directly. Analyze your website analytics to better understand shopper behavior and preferences, allowing for personalized marketing efforts.

Payment Services 74

Payment Services Inventory Management Promotions Checkout 74

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. To do this, retailers can adopt the shopper yield metric conceived by RetailNext.

Sporting Goods 264

Sporting Goods Accounting Consumer Promotions 264

Small Biz Trends

JUNE 14, 2025

Key Takeaways Enhance Revenue: Valentine’s Day presents a prime opportunity for businesses to boost sales through tailored marketing strategies and seasonal promotions. Attractive Promotions: Implementing discounts, bundled offers, and flash sales can create urgency and appeal, encouraging customers to make purchases.

Promotions 61

Promotions Marketing Consumer Shopping 61

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions.

Checkout 306

Checkout Payment Services Customer Experience Inventory Management 306

Retail TouchPoints

OCTOBER 13, 2020

However, advances powering track-and-trace, such as 5G and RFID labels affixed to shipping crates, can help stores proactively promote sustainable items as well. Retailers already are using data to streamline operations and better target marketing initiatives. If, for instance, we can pinpoint the source of an e.

Beauty and Health 279

Beauty and Health Shipping Consumer Target Market 279

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. The most important criterion was the size of the influencer’s base of followers.

Marketing 358

Marketing Shopping Consumer Target Market 358

Small Biz Trends

JUNE 23, 2025

Young bakers engage in market research to understand customer preferences, which helps them tailor their offerings. Many utilize e-commerce platforms and social media for promotion, enhancing customer acquisition through digital marketing strategies. Understanding how to reach your target audience is essential for success.

Finance 61

Finance Promotions Marketing Target Market 61

Retail TouchPoints

JANUARY 31, 2024

It called for signups by promoting an SMS-only flash sale and within a couple of days added over 100 people to its SMS opt-in list. This all goes back to what Fischer said about driving extra value — PERC can alert its customers in real time about time-sensitive promotions so they don’t miss out on crucial moments.

Marketing 264

Marketing ATS Customer Retention Promotions 264

Inside Retail

SEPTEMBER 15, 2021

They feature someone with a disability but they make that the centre point of the campaign; either promoting themselves (which is purely self-serving) or making their efforts all about the disability. A surprising number of brands fall short when it comes to considering the customer experience their target market enjoys from them.

Advertising 246

Advertising Target Market Customer Experience Marketing 246

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Target Market 52

Target Market Marketing Consumer Apparel 52

Small Biz Trends

JUNE 21, 2025

Team Collaboration: This practice fosters teamwork, allowing sales members to provide and receive feedback, which promotes continuous improvement and learning. Encourages Team Collaboration : Role playing promotes teamwork, as team members can share feedback and learn from each other, fostering a culture of continuous improvement.

Promotions 85

Promotions Target Market Management Marketing 85

Retail TouchPoints

AUGUST 16, 2023

If you do need a rebranding campaign, make sure you don’t just change your visual identity — color palette, packaging, marketing materials like flyers and business cards, among others — to overhaul your brand image. Double down on PR campaigns and content marketing that promote your new branding, too.

Marketing 246

Marketing Target Market Promotions Consumer 246

Mike Anthony

JULY 26, 2022

Marketing to shoppers isn’t about ‘experience’. It’s about marketing value. Marketing to shoppers isn’t about ‘experience’. It’s about marketing. It’s about understanding your target market and then marketing to them to encourage them to buy your brand. And do that profitably.

Marketing 264

Marketing Promotions Target Market Shopping 264