Wiser
SEPTEMBER 18, 2023
The emergence of eCommerce has transformed traditional shopping habits, with a growing number of parents and students turning to online platforms to fulfill their annual back-to-school shopping needs. Understanding these changes and adapting effectively is crucial for retailers who aim to capitalize on this annual shopping event.
Inside Retail
AUGUST 15, 2023
People are still searching for things like sofas, but they are looking for more value, which is what we offer,” Coulter told Inside Retail. The brand has also increased its promotional activity and marketing investment. However, in this macroeconomic environment, customers are particularly responsive to a high-value offering. “We
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VMS
NOVEMBER 28, 2022
The arrival of the all-important holiday shopping season has retailers not just competing with one another to attract customers – they’re are also working to beat the clock, The New York Times reports. They are offering customers deeper discounts before an economic slowdown causes a change in behavior once more.
Mike Anthony
MARCH 27, 2022
In simple terms shoppers balance a number of value factors and cost factors in every decision they make. Shopper Economics explains that shopping decisions are a trade off between ‘value’ and ‘cost’. In other words – you need to promote or drop prices to a point where these shoppers are prepared to buy. Free of charge.
Retail Focus
APRIL 4, 2024
Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017). By tailoring product recommendations, exclusive offers, and content, we can take into account the customer’s preferences, past purchases, and behaviour.
Mike Anthony
MAY 15, 2022
I mean – beyond the fact that many shoppers will become more price conscious, more likely to seek out deals, promotions and sharp prices? Shopper Economics™ explains how different shoppers make decisions: about where to shop, which categories to buy, and which products to pick up and which to leave.
Retail Gazette
MARCH 14, 2024
Executive director James Bailey says this will include a mix of main and convenience stores, and will focus on areas where the brand is “underserved” “Our optimism comes from research and a lot of work we’ve done to work out where those shops will be and how much demand there is out there.
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