Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

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Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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Inside Retail

NOVEMBER 7, 2023

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We

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Retail TouchPoints

NOVEMBER 7, 2024

Mikayla Hopkins: Brands should prioritize strategies that maximize engagement in this limited time frame, focusing on creating buzz and anticipation without overwhelming consumers with early promotions. Customers were invited to resell past purchases, creating a circular shopping experience.

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Retail TouchPoints

DECEMBER 27, 2024

Make Convenience Your First Priority Above all else, Gen Z values convenience when shopping. Our data at Rival Technologies revealed that Gen Z shops just two to three times per month. The ease of online shopping is partly driven by flexible return policies. Across generations, 24% of online clothing purchases are returned.

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Inside Retail

MARCH 12, 2025

IR: Youve been described as the most knowledgeable person in Australia about TikTok Shop. While TikTok Shop is currently available only in the US, UK and Southeast Asia, what advice would you give to Australian retailers to make the most of the social commerce platform when it eventually launches in Australia?

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Wiser

APRIL 3, 2023

The online shopping experience has grown exponentially in recent years and has changed to encompass much more than just a website with an online storefront. Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? This is social commerce. billion dollars.

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Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

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Inside Retail

MAY 5, 2025

These generations shopping journeys across many categories are now heavily influenced by digital, even if the physical purchase occurs within a store or, in the case of a B2B buyer, through a salesperson. The appeal of social commerce lies in its ability to turn inspiration into action in just a few taps. More than 3.8

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Inside Retail

AUGUST 14, 2024

Combining the influence of viral content with the ease of online shopping, the triumphant success of TikTok Shop is no secret. Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 But this is yet to be confirmed by TikTok.

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Retail TouchPoints

MARCH 30, 2022

Without foot traffic, social platforms saw brands offer delivery (with and without third-party delivery vendors), livestream shopping experiences and more ways to pay online. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

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Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping, or purchasing products during a livestream, was a small part of that. Here’s who we expect to dominate live shopping and social commerce in 2022.

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Retail TouchPoints

DECEMBER 13, 2022

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. TalkShopLive has used the 2022 holiday season to launch fresh approaches to livestream shopping that better align digital commerce with physical retail. The show debuted on Dec.

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Retail TouchPoints

APRIL 25, 2022

International returns service ZigZag Global examined UK consumer shopping behaviors during the 2021 holiday season and found that one-third of consumers now purchase multiple items with the intention of returning at least one, and 59% will boycott a retailer permanently after a poor returns experience.

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Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

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Retail TouchPoints

NOVEMBER 23, 2021

And as on many other online platforms, where there’s livestreaming there’s live shopping. This holiday season, YouTube is promoting the commercial potential of its platform with its first-ever live shopping pop-up event. ecommerce by 2024. .

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Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Inside Retail

DECEMBER 4, 2024

“In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” For 80 to 1,100 Snap Tokens— users can shop designer collections from Valentino, Prada and Miu Miu for their Bitmoji avatars.

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Retail TouchPoints

NOVEMBER 26, 2024

True Religion has rebranded and retooled its loyalty program ahead of the holiday shopping season. We’ve learned that our customers are eager to receive unique perks, which is why True Rewards goes beyond offering promotional discounts,” said Kristen D’Arcy, Chief Marketing Officer of True Religion in a statement. “We

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Retail TouchPoints

SEPTEMBER 16, 2021

Under the new partnership, customers will be able to shop for Walmart products across content from Meredith’s portfolio of publications, including Allrecipes , Better Homes & Gardens , PARENTS , EatingWell and REAL SIMPLE.

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Retail TouchPoints

FEBRUARY 19, 2025

The rising middle class and the government’s support are among the factors that help to increasingly digitalize all commerce in China. This market also is responsible for the world’s largest online shopping day. Promoting transparency in data usage and limiting state surveillance are essential to safeguarding freedoms.

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Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

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Inside Retail

JULY 26, 2021

Followers also benefit with push notifications for airport pick-up – a little service that ensures their flights are not missed and they have given themselves enough time to queue and collect their shopping. China apparel brand Peacebird has mobilized employees to push out promotions to their social circles.

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Retail TouchPoints

AUGUST 24, 2023

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

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Inside Retail

APRIL 26, 2024

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. Social commerce Social media platforms are becoming ecommerce marketplaces.

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Retail TouchPoints

SEPTEMBER 29, 2022

1 use case for AR with both consumers and brands seeing a range of benefits in the form of accuracy, loyalty and inclusivity; and AR will play a central role in Snap’s plans to create new, more meaningful shopping experiences for consumers. Leveraging AR as a Commerce Enabler. Evolving From Fun to Function.

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Inside Retail

FEBRUARY 20, 2025

Single customers will continue to shape new shopping priorities through their individual lifestyle choices. Digital commerce is crucial in the singles economy, with 90 per cent of Singles Day sales coming through mobile devices. This move is more than just a trend, it indicates a fundamental market transformation.

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365 Retail

DECEMBER 24, 2024

This trend has had a ripple effect on retail, revitalising urban shopping districts and creating new opportunities for businesses to cater to a more mobile workforce. By 2025, these technologies are expected to integrate more seamlessly with in-store experiences, bridging the gap between online and offline shopping.

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A1 Retail

DECEMBER 20, 2021

As a result, online shopping excels. Enter social commerce. Social commerce isn’t new. Instagram trialled new tools for in-app shopping back in 2016, which in technology terms was lightyears ago, and there were others who even came before that. Social commerce today is more about the experience.

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Retail TouchPoints

NOVEMBER 25, 2024

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. RTP: What’s next in terms of further retail expansion and brand growth?

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Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Social commerce generated approximately $ 475 billion (U.S.) trillion by 2028.

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Retail TouchPoints

DECEMBER 2, 2020

Online shopping has accelerated this year because of COVID-19-triggered lockdowns, and this sudden growth may become permanent. Personalization also increases the relevance of ads on social platforms, which can spark unplanned purchases that create the same enjoyment as making an impulse buy in person.

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Retail TouchPoints

SEPTEMBER 14, 2023

Meta advertisers now have access to tools providing new ways to optimize budgets for seasonal demand, the ability to target distinct audiences within the AI-powered Advantage+ shopping campaigns and expanded access to tools that help drive purchases directly on Facebook and Instagram.

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Inside Retail

JANUARY 16, 2025

However, research conducted by the financial services institution HSBC confirmed that as the average price of personal luxury goods increased by 52 per cent in Europe since 2019, with similar price hikes across the globe, the number of consumers shopping for these products decreased.

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Inside Retail

FEBRUARY 4, 2025

.” Traditional e-commerce platforms retain dominance According to AlixPartners, while emerging social commerce platforms are gaining traction, traditional e-commerce channels remain the preferred choice for most categories due to robust logistics, trust in product authenticity, and competitive promotions.

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