article thumbnail

Analysis: The many faces of social commerce in China

Inside Retail

Cosmetics brand Perfect Diary kicked off this trend by launching its virtual persona Xiao Wanzi on WeChat and engaging customers through private and group chats – a beauty advisor, friend, promotional information supplier, and customer service assistant – all in real time.

article thumbnail

Jason & Scot Show Episode 300 – Goodwill Finds CEO Matt Kaness

Retail Geek

12:35] Look it was an early social commerce player as far as leveraging Pinterest and things that you could do with. Order management system warehouse management system all the way down to the call center and the warehouse it was, um pretty pioneering on the web services side as far as. [12:35] Matt: [46:34] Yeah I’m.