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In Hong Kong, sportsgoods retailer Decathlon is offering members of its customer loyalty program free lifetime returns – and the numbers suggest the bold risk is paying off. Free returns are available only to members of Decathlon Hong Kong’s loyalty program, which records all members’ transactions.
For example, they need to support omnichannel services like BOPIS, ship-from-store and seamless returns. Are consumers returning products less often? Baird: A lot of store renovation efforts are being driven by the expanded role of the store. Technology is going to be central [to the store experience] — it has to be.
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For example, integration, with a single view of customer purchase history, makes it much more straightforward to offer personalized promotions and loyalty programs, a smooth and seamless returns process and omnichannel experiences such as click and collect. I want to automate my inventory replenishment system can POS/ERP integration help?
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