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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Associated Wholesale Grocers Streamlines Member Access to Instacart Delivery and Smart Carts

Retail TouchPoints

Cooperative food wholesaler Associated Wholesale Grocers (AWG) , which serves independently owned supermarkets, has expanded its partnership with Instacart to offer ecommerce and same-day delivery solutions as well as smart cart technology to its member retailers.

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What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Every retailer has multiple brands that are vying for shelf space and promotional efforts. It’s critical that you promote your brand to retailers so they choose to favor you over the crowd.

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How Tag Heuer is evolving to stand the test of time

Inside Retail

Image supplied IR: What does Tag Heuer’s presence in Australia look like in terms of stand-alone stores, online and wholesale? And then we have our wholesale partners, where we find our clients have a loyal database. VM: Back in 2018, we had 93 points of sale, including wholesale and stand-alone boutiques.

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Jisp partners with Marin’s Quad UK

Talking Retail

Jisp is partnering with Marin’s Quad UK for a digitised point-of-sales marketing and compliance solution for the convenience sector.

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Customer Engagement and Marketing

Wiser

By utilizing Wiser’s Commerce Execution Suite, companies can enforce MAP policies effectively, maintaining a delicate balance between D2C aspirations and the realities of wholesale distribution. By being responsive and adaptive, businesses can capitalize on insights gained from promotions.

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6 POS Software Performance Metric Thrift Stores Must Track

I Vend

Sales Optimization – the competitive nature of the electronics retail market and the rising price of products at wholesale (driven by global supply chain restrictions and geopolitical events) means tight margins, so streamlining retail operations to drive down cost is a priority.