Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 267

Advertising Marketing Social Commerce Consumer 267

Wiser

FEBRUARY 23, 2024

Strategic enforcement of Minimum Advertised Price (MAP) policies emerged as a critical component in upholding a brand’s value across various channels. By being responsive and adaptive, businesses can capitalize on insights gained from promotions.

Marketing 78

Marketing Promotions Advertising Wholesale 78

Retail TouchPoints

AUGUST 24, 2023

“We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” For example, since affiliates are paid commissions on sales, Educational Insights can increase the commission they offer during times when it wants to rev up promotion. “As

Shopping 200

Shopping Merchant Services Fulfillment Social Commerce 200

Rangeme

AUGUST 31, 2022

While the COVID-19 pandemic has shown an upswing in online grocery sales, the majority of food is still bought in retail stores. At a retailer point of sale, brands will grow and gain maximum consumer awareness. Watch our business workshop, “Building Profitable and Powerful Promotions” here.

Point of Sale 52

Point of Sale Consumer Accounting Promotions 52

Retail Minded

FEBRUARY 20, 2023

Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors. Leverage their established social media following by having them promote your products or services on their social channels.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Retail Geek

JULY 30, 2021

Merchandising promoting you to download the mobile app and scan things with your your scan QR codes with your phone. They all have mobile point-of-sale all the sales associates have mobile point-of-sale systems but like. It said that the the offering is more compelling some places than others. [45:56]

Visual Merchandising 105

Visual Merchandising Payment Services Advertising Merchant Services 105