NRF: 52% of Shoppers Celebrating Valentine’s Day, Spending a Combined $21.8 Billion
Retail TouchPoints
JANUARY 29, 2021
adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 However, 74% of those celebrating noted that pandemic will directly impact their Valentine’s Day plans, which has resulted in an average spending drop. Just over half ( 52% ) of U.S. per person spent in 2020.
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