NRF: 52% of Shoppers Celebrating Valentine’s Day, Spending a Combined $21.8 Billion
Retail TouchPoints
JANUARY 29, 2021
adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 The holiday may be serving as a form of release for pent-up consumers: nearly three-quarters ( 73% ) of shoppers celebrating Valentine’s Day this year feel it is important to do so given the current state of the pandemic. Just over half ( 52% ) of U.S.
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