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Nordstrom Names New Marketing Chief and Product Group President

Retail TouchPoints

has promoted Deniz Anders to SVP and Chief Marketing Officer, and appointed DICK’s Sporting Goods senior executive Nina Barjesteh to the role of President of Nordstrom Product Group. Anders’ promotion follows the retirement of Scott Meden, which was announced earlier in 2022. Nordstrom, Inc.

Marketing 244
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Lids Picks Basketball Theme for First Brick-and-Mortar Store in Australia

Retail TouchPoints

The retailer is planning to open a second Australia location with a brick-and-mortar store in Sydney later in 2022. Offering official sports memorabilia and promoting connections to popular streetwear styles, Lids is tapping into the global allure of North American sporting teams — particularly those within the NBA.

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Walmart Steps Up Ecommerce Investment With Cross-Border Commerce and NFT Projects

Retail TouchPoints

marketplace, while CNBC has reported that the company plans to create its own cryptocurrency and collection of NFTs. The platform includes tools to help streamline operations and manage promotions and feedback. customer insights, global supply chain best practices and business planning strategies.

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Aptos Purchases Price Optimization Solution Provider Revionics

Retail TouchPoints

Revionics’ current customer base includes many of the top retailers across the globe, including Ahold Delhaize , DICK’S Sporting Goods , Douglas Holding AG , Family Dollar , Home Depot Mexico , Leroy Merlin Brasil and Tractor Supply Co. The combined customer base of Aptos and Revionics would include more than 1,000.

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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

A great example is DICK’S Sporting Goods’ House of Sport concept , which includes running tracks, climbing walls, batting cages and more. Net Promoter Score (NPS): While revenue and yield are the best indicators of the value of a store visit, many retailers look to NPS to measure the ROI of their physical footprint.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

For instance, many electronics retailers are seeing results with remarketing audiences, while sporting goods is excelling at ad efficiency. Planning for normal shopping behavior during this time will prepare you for if and when schools reopen. LIAs promote available products that shoppers can receive via curbside store pickup.

Marketing 190
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Resale Revs Up: eBay Enhances Refurbished Goods Offering, New Overstock Marketplace Launches

Retail TouchPoints

Earlier this year, the marketplace hosted a series of in-person product authentication events to promote its authentication practices for high-end collectible items such as sneakers , watches and trading cards. The Refurbished program is part of a larger effort by eBay to boost product credibility on its platform.

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