Retail TouchPoints

AUGUST 14, 2020

Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers. Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re

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Retail TouchPoints

AUGUST 25, 2020

This applies not just to consumers but to workers returning to retail stores as well. From payments to delivery, processes have been scrutinised to reduce the need to touch people, products and PIN pads. With the largest livestreaming market in the world, China has cracked the code on how to integrate entertainment and commerce.

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Payment Services Consumer Fulfillment Store Operations 306

Retail TouchPoints

NOVEMBER 11, 2021

These breakthrough technologies have the potential to reshape both consumer and business transactions. Powerful platforms and tech capabilities are helping brands, mall developers and marketplace curators bring highly differentiated physical experiences into the online world. New platforms for engagement and revenue.

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Retail TouchPoints

DECEMBER 21, 2023

Unfortunately, like many seemingly good ideas, while this approach might drive a few more completed purchases, it fails at the bigger picture metrics that these retailers actually care about: revenue and profit. That’s because neither revenue nor profit is a function of conversion alone. And the gains are enormous.

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Retail TouchPoints

JANUARY 4, 2024

In an uncertain demand environment, retailers leaned on discounting and flexible payment methods to entice shoppers this holiday season,” said Vivek Pandy, Lead Analyst at Adobe Digital Insights in a statement. Revenue directly attributable to social media remained at less than 5% of total sales, although its share grew 5% YoY.

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Retail TouchPoints

JULY 29, 2020

Predicting what’s to come isn’t easy, but having a robust network infrastructure in place would allow retailers to deploy new services rapidly when they’re ready to add them — regardless of where stores are located, or how long they’ve been established.

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Inside Retail

FEBRUARY 27, 2023

Benefits to the retailer are not just the revenue this brings in, but the positive association forged through this type of strong brand experience. Thirdly, e-commerce should be seen as a channel that can drive shoppers in-store for intentional purchases.

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